From the Archives: Say Hello to Sixt
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Sixt saw a net increase of 176 branches in the half, while revenue grew faster than its fleet, indicating improved utilization also contributed.
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Sixt generated record revenue of approximately $2.44 billion (€2.12 billion) during the first half of 2026, exceeding $2.3 billion for the first time in a six-month period.
Revenue increased 11.3% on a currency-adjusted basis compared with the first half of 2025, marking the company’s 20th consecutive record quarter year over year. Earnings before taxes rose 39.4% to approximately $144.3 million, while corporate EBITDA increased 18% to approximately $299.7 million.
The company achieved growth across all three regional segments despite what it characterized as a challenging industry environment. Revenue increased 10.2% in Germany to approximately $676.7 million and 14.7% in the rest of Europe to approximately $991.7 million. Sixt attributed the European performance in part to demand at Mediterranean vacation destinations.
North American revenue reached approximately $768 million, representing 8.3% currency-adjusted growth despite weak consumer sentiment.
“Demand for our products was strong in the first half of the year,” said Alexander Sixt, co-CEO of Sixt. “We deliberately kept our fleet growth inside the demand, expanding it more conservatively than demand grew. This raised utilization again, and we further optimized our operational steering.”
Fleet Growth Trails Revenue Gains
Sixt’s average fleet, excluding franchise operations, increased 9% to approximately 199,900 vehicles. Because the fleet expanded more slowly than currency-adjusted revenue, the company said it was able to improve utilization while supporting continued growth.
Sixt also increased its emphasis on premium vehicles. Approximately 25,000 more premium vehicles were available than during the comparable period last year. Premium models represented 62% of the value of second-quarter fleet additions, up from 54% in the second quarter of 2025.
The company continued expanding its global network with franchise partners. Sixt operated more than 2,300 branches worldwide as of June 30, an increase of 176 locations from the previous year. The additions included branches in Italy and Spain, while Tunisia returned to the network as a franchise country.
SIXT’s 11.3% currency-adjusted revenue increase stands out against relatively flat results among some larger rental competitors. Network expansion added reach, but revenue also grew faster than the company’s fleet, pointing to stronger utilization and possibly favorable pricing and a premium-vehicle mix.
Sixt Reaffirms 2026 Guidance
Sixt reported equity of approximately $2.42 billion at the end of June, up more than 9% from the prior-year period despite a higher dividend payment. “Our profitable growth is also reflected in the balance sheet,” said Dr. Franz Weinberger, Sixt’s chief financial officer. “We confirm our full-year guidance.”
Sixt continues to expect full-year 2026 revenue of approximately $5.13 billion to $5.31 billion, with an EBT margin of approximately 10%.
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