While coronavirus cases continue to rise in the U.S., a survey conducted by Morning Consult — commissioned by the American Hotel and Lodging Association — found that 44% of Americans are planning overnight vacation or leisure travel in 2020, with high interest in road trips, family events, and long weekends over the summer months.
Sixty-eight percent of these expectant travelers say they are likely to stay in a hotel in 2020.
Among Americans planning to travel in 2020, 59% expect to take their first overnight trip by the end of the summer. Summer road trips will take center stage, with 72% planning an overnight vacation via car over the next five months. Of these, 75% expect to drive two or more hours.
On their next overnight trip, 43% plan to stay with family and friends, and 39% plan to stay in a hotel. Nine percent plan to stay at a short-term rental such as Airbnb, and 5% in a camper or RV.
Nearly eight in 10 (78%) are planning a trip of four days or less suggesting long-weekend trips will be first vacation travel to return.
Key findings among those planning to travel in 2020:
- How long they’re staying: 78% are planning trips of four nights or less.
- Why they’re traveling: 55% plan to travel for a family event, such as a wedding, birthday, anniversary, or family reunion; 50% plan to travel for Christmas, 43% for Thanksgiving, 33% for 4th of July, and 30% for Labor Day.
About 70% of Americans take a vacation in any given year, according to OmniTrak (TNS) data — suggesting that travel is a long way from pre-COVID-19 levels.
To view the full results of the survey, click here.