ReTurn will be available to rental car companies starting September 1, 2022. - Photo: NuVinAir

ReTurn will be available to rental car companies starting September 1, 2022.

Photo: NuVinAir

NuVinAir, a cleaning technology company that caters to car rental companies, launched its newest product today, called "ReTurn." NuVinAir created ReTurn to allow national rental partners to treat a broader range of vehicles for mild to mid-range odor through its patented technology. The company said that with use of the product after vehicle returns, rental fleets can more effectively preserve their vehicles and boost customer satisfaction.

The product treats a wide range of vehicles, including aged inventory and those with mild to mid-range odors. The most common forms of aggressive odor removers — ozone machines, foggers, chlorine-in-a-cup, and fragrances — are often too strong or even toxic to use with less pungent issues, leaving a large portion of their fleets under-treated or even untreated, according to the announcement.

A recent Car and Driver article said that instead of a 25,000- or 50,000-mile cutoff to sell the car, rental companies are letting their cars go beyond 60,000 miles on the odometer. Because rental companies are holding onto their fleets longer, better solutions are needed to preserve vehicles as miles accrue. 

"Fast and cost-effective, 'ReTurn' is exclusively formulated for our national rental-car partners and quickly gets vehicles back on the road with a clean, healthy interior that customers will appreciate — and already demand," said Kyle Bailey, CEO and founding partner of NuVinAir. "We consult with automotive businesses to maximize customer experience, operational efficiency, safety, and profitability. Our new proprietary product is one of the best ways to boost customer-satisfaction scores and improve operational efficiency to achieve the pinnacle of rental renewal in minutes — and the untapped opportunity is exponential."

Among NuVinAir's other proprietary product offerings is its autonomous Cyclone treatment, used with ReTurn, ReFresh and ReStore, to freshen a vehicle's interior, as well as eliminate odor and reset the vehicle to a like-new condition. NuVinAir's ReKlenz-X is a high-performance stain remover and an EPA-approved, eco-friendly disinfectant.

The new product will be available nationwide to rental car companies starting September 1, 2022.

Recently, NuVinAir announced the company's expansion of its franchise program to 33 states, with more than one-third being added this year alone.