Mercedes-Benz, FCA Set Three Tiers for Subscription Services
Mercedes-Benz has provided pricing for its three-tier subscription service, while Fiat Chrysler Automobiles will offer Jeep Wave that will also allow drivers to use a vehicle for a monthly fee across three levels similar to a short-term rental.

Mercedes-Benz will offer three tiers in its subscription service, but hasn't announced which vehicles would fall into the tiers.
Photo courtesy of Mercedes-Benz USA.
Mercedes-Benz has provided pricing for its three-tier subscription service, while Fiat Chrysler Automobiles will offer Jeep Wave that will also allow drivers to use a vehicle for a monthly fee across three levels similar to a short-term rental.
Mercedes-Benz will begin testing its Mercedes-Benz Collection service in Philadelphia and Nashville, Tenn. as a collaboration between the company, Mercedes-Benz Financial Services USA, and dealers.
Three tiers will include Signature, Reserve, and Premier that will be offered for between $1,095 and $2,995 per month depending on the city and level. Subscribers pay a one-time activation fee of $495. Each tier includes all body styles and an AMG option.
The fee also includes insurance, around-the-clock roadside assistance, and vehicle maintenance. Users will set up and use the service via their smartphone app, and a concierge service will deliver the vehicle washed with a full tank of gas and take away the previous vehicles.
Jeep's program will offer vehicles in Good, Better, and Best tiers, including different choices for insurance coverage and concierge services. Jeep hasn't released details about the cost or vehicles included, reports Consumer Reports.
It's unclear who would finance the FCA program, calculate risk, and determine residual values, because FCA is negotiating with Santander Consumer USA to possible purchase Chrysler Capital or set up its own captive finance company, reports Auto Finance News.
Fleet vehicles would not likely be included in either program.
Related: Can Fleets Subscribe to a Vehicle?
Originally posted on Automotive Fleet
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
