National's website offers a robust search function for locations, global destinations, and...

National's website offers a robust search function for locations, global destinations, and vehicle classes. 

Photo via Enterprise. 

National Car Rental announced at the 2018 Global Business Travel Association (GBTA) convention that it is launching a newly designed website with a powerful platform designed to be even more mobile friendly, innovative, and accessible for “road warriors” and other frequent travelers.

National, the premier car rental brand for frequent airport travelers, operates throughout North America, Central America, South America, the Caribbean, and Europe, as well as parts of Asia-Pacific and the Middle East. Not only is the new website delivering better functionality, but it is also providing a more seamless customer experience with customized language options and currency displayed for both local areas and destination sites.

In addition, the website offers a robust search function for locations, global destinations, and vehicle classes. And it is specifically designed to meet the needs of Emerald Club members, with more information about the loyalty club’s services, including essential account management, reservation, and communication options.

“We understand that travel today is hectic, but especially so if you’re researching and booking numerous reservations for multiple business trips,” Don Moore, vice president of Corporate Business for Enterprise Holdings, said in a statement. “That’s why we always listen very carefully to our customers – we want to be sure that we’re delivering precisely what they want as they plan, select and schedule their business meetings and travel events.”

Mobile App Technology

To that end, Enterprise Holdings recently upgraded and invested in the National Car Rental mobile app, which decreased the number of clicks required and improved customers’ ability to select vehicles in advance. With the new National app, travelers receive a single point of contact to manage all aspects of the rental experience from reservation to return. Everything from profiles to rewards can be tracked, and at select airport locations, app users can view real-time inventory and hold a specific vehicle while they are on their way to pick it up.

“We’re naturally thrilled that corporate travel buyers once again selected the National brand as the highest-rated car rental supplier,” Moore said. “But this year, the annual Car Rental Survey & Report included criteria on mobile app interfaces and capabilities for the first time. That kind of feedback and recognition is so important, because technology is such a critical part of the travel experience.”

Industry Leadership

Enterprise Holdings' leadership role at the airport and in the travel industry is complemented by its continued focus on mobility, technology, and innovation — regardless of whether vehicles are being rented by the hour, the day, the week, or longer. In fact, Enterprise Holdings is a leading venture capital investor in autonomous vehicle, mobility and travel technology companies. As the mobility landscape evolves and customers’ needs change, such investments have the potential to transform the company’s business long term. Meanwhile, Enterprise Holdings’ current industry-leading technology initiatives include:

  • Helping businesses run their truck fleets more efficiently and meet new federal operating standards with Enterprise Telematics.
  • Participating in a New York City carsharing program that dedicates 309 parking spots in more than a dozen neighborhoods in four boroughs.
  • Partnering with a company that is developing autonomous automotive options for communities across North America.
  • Providing mobile tablet technology that digitizes rental transactions, eliminates administrative bottlenecks at rental counters and quickly delivers the kind of information and details that customers are looking for on site.

Enterprise Holdings’ strategic acquisitions over the years also have contributed to its remarkable growth and success. For example, once Enterprise Holdings acquired National in 2007, the company began making significant investments to strengthen the brand. Among other things, it invested hundreds of millions of dollars in upgraded facilities, trade dress, complimentary Emerald Club lounges, key partnerships with Major League Baseball teams, and humorous “Go Like A Pro” advertising featuring “Control Enthusiast” Patrick Warburton.

Along the way, the National brand has helped Enterprise Holdings’ portfolio of brands — including Enterprise Rent-A-Car and Alamo Rent A Car — grow its overall share of the highly competitive U.S. airport business to more than 40 percent. Not coincidentally, all three brands continue to secure the top three spots in annual customer satisfactionsurveys.

Car rental providers like Enterprise Holdings, which recently announced its 10,000th location, deliver some of the most effective and sustainable options in ground transportation today, on and off the airport. In fact, the company’s intuitive and multimodal neighborhood business model — all marketed under the Enterprise brand —features a wide variety of programs in addition to car rental, including retail car sales, truck rental, fleet management, exotic car rental, carsharing, and vanpooling.

About the author
Staff Writer

Staff Writer


Our team of enterprising editors brings years of experience covering the fleet industry. We offer a deep understanding of trends and the ever-evolving landscapes we cover in fleet, trucking, and transportation.  

View Bio