Croatian car rental company Carwiz announced that it is expanding its franchise business to the international level.
With a signing of franchise agreements with companies from Latvia and Greece, Carwiz finalized the first stage of its expansion, which includes the Bosnia and Herzegovina, Cyprus, and Serbia markets.
Carwiz has earned positive customer reactions based on visual identity, service creation, and ease of use of sales channels, both at the B2C and B2B level.
The name Carwiz is a combination of the words “car” and “wizard,” creating a recognizable name for domestic and foreign users. Particular emphasis was placed on the corporate brand color. Purple is romantic and popular, and yet because of its small presence in nature, it is characterized by uniqueness.
CEO Kresimir Dobrilovic launched Carwiz with a long history in the car rental industry. A team of experts set up the foundations that today is one of the key drivers of the Croatian and regional car rental industry
Carwiz first became interested in international markets a year and a half ago during the WTM — an international tourism fair in London. Some international companies noticed the Croatian brand and expressed interest in opening the Carwiz franchise.
Carwiz today counts over 60 employees and operates through an online sales channel and through 13 branch offices in all major cities and tourist destinations in Croatia.
Through B2B channels, it operates with virtually all major international tourism-emitting markets.