Ride-hailing firm Ola recently launched "Ola Drive," a carsharing service in India. The service has been initially rolled out for users in Bengaluru with Hyderabad, Mumbai, and New Delhi to follow shortly.
To build and scale up the service across several Indian cities, Ola intends to host a fleet of 20,000 cars by 2020. With over 200 million subscribers, Ola says it has the largest user base for a carsharing service in the country.
Ola Drive allows users to design their own package, controlling everything from the number of kilometers and hours, to fuel inclusion.
All Ola Drive cars across segments will come equipped with Ola’s connected car platform ‘Ola Play’, enabled through a 7-inch touchscreen infotainment device, and will include GPS, media playback, and Bluetooth connectivity.
Users will also have access to the platform’s support and safety features such as a 24/7 helpline, emergency button (which prompts an immediate call from Ola’s dedicated safety response team) and real-time tracking.