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May 13-15, 2026 | Grapevine, Tx

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Chris Brown

Associate Publisher

As associate publisher of Automotive Fleet, Auto Rental News, and Fleet Forward, Chris Brown covers all aspects of fleets, transportation, and mobility. Chris produces and emcees the annual International Car Rental Show, the largest event serving the auto rental industry worldwide. Chris also created and produces the Fleet Forward Conference.

Chris has won publishing awards for editorial excellence, including a Jesse H. Neal Award, three Folio: Eddie Awards, and three Maggie Awards. As an internationally recognized expert on fleets, auto rental, and mobility, Chris has spoken at industry events in the U.S., Brazil, Ireland, and China. Washington Post, Wall Street Journal, New York Times, and National Public Radio.

Auto Rental Focus•by Chris Brown•October 23, 2020

ICRS Experience Day 4: Weathering the Proverbial and Actual Storms

This day’s seminars offered advice on how to deal with lenders in a crisis, which COVID-19 claims to look out for, new business to source arising after the pandemic, and how to prepare for the increasing number of weather events in the U.S.

Auto Rental Focus•by Chris Brown•October 22, 2020

ICRS Experience Day 3: All About Fleet

We learned that rental fleet allocation will be tight in the next few quarters, so operators will have to work harder to source vehicles. In this massive disruption, renter types are changing too. Third-party platforms are designed to find them.

Auto Rental Focus•by Chris Brown•October 21, 2020

ICRS Experience Day 2: What We Learned

Today was about industry prognostications, from the future of Hertz post-bankruptcy and next year’s used car market to the acceleration of car rental’s digital transformation.

Auto Rental Focus•by Chris Brown•October 20, 2020

ICRS Experience Day 1: What We Learned

Speakers from J.D. Power outlined surprising findings related to COVID-19 while ACRA outlined a member offer and 2021 priorities. We learned how car rental rates are shaping up and to not let our guard down on Graves protections.

Auto Rental Focus•by Chris Brown•October 7, 2020

Where Were You in the Beginning of March?

In a few weeks, the world seemed to teeter on its axis and then spin out of control. Today, businesses willing to evolve will be able to meet the needs of tomorrow’s travelers, while those choosing to stay put won’t survive.

Auto Rental Focus•by Chris Brown•September 30, 2020

Assessing the New Hertz Bonus Plan

When normal incentive structures go out the window, how do you keep key talent in times of severe financial distress?

News•by Chris Brown•September 23, 2020

Gov. Newsom Issues Order to Ban New Gas Car Sales in Calif. by 2035

The order requires all new passenger vehicles to be zero-emission in 15 years, though it would not prevent Californians from owning gasoline-powered cars or selling them on the used car market.

Auto Rental Focus•by Chris Brown•September 4, 2020

Can Sixt Win at Subscriptions Where Others Haven’t?

This could be car rental’s time for subscriptions — or another noble experiment.

Articles•by Chris Brown•August 24, 2020

Prevailing through a Pandemic: Budget Harrisburg’s Blacktop Story

“There is always opportunity amidst chaos,” says Solomon Cramer, licensee owner of Budget Rent a Car of Harrisburg. “You just have to find it.”

Auto Rental Focus•by Chris Brown•August 5, 2020

What the Lyft-Sixt Deal Could Mean to Car Rental and Mobility

Lyft gets a ready supply of vehicles while Sixt gets an alternative outlet for its fleet — yet this partnership’s potential long-term evolution could be the true art in this deal.