Related: ACRA Helps Car Rental Companies Navigate Stimulus Packages
ACRA Board Adopts 2021 Strategic Plan
The plan includes waiving dues for ACRA members with 399 vehicles or fewer and the creation of ACRA Army to defend the industry at the state and federal government level.

An ACRA delegation meets in a Congressional office to discuss car rental issues during the 2019 Day on the Hill meetings, which took place Sept. 23-25.
Photo by Chris Brown.
ACRA’s board of directors adopted a 2021 strategic plan to assist smaller ACRA members maintain their membership and to enhance ACRA’s political “swat” on Capitol Hill:
2021 Dues – For ACRA members with 399 or fewer vehicles in their fleets that cannot afford their 2021 ACRA dues, those dues payments will be waived; however, no ACRA member is off the hook with respect to promoting the industry’s overall goals, whether you pay dues in 2021 or not; and,
ACRA “Army” – For too long, the industry has relied on the “bigs” to promote the industry in state capitols and in D.C. and to defend the industry against harmful legislation and regulation; this has been the tradition despite the fact that many smaller ACRA members – franchisees, independents, dealers, etc. – have excellent political contacts at the city, state and federal levels of government; in 2021, ACRA will be recruiting and building the ACRA “Army” of citizen lobbyists – with the assistance of ACRA’s professional lobbyists – to promote state and federal legislation that help the industry and oppose ill-considered legislation that doesn’t.
Stay tuned for details on the “Army” and please be ready to “muster out” and help when asked.
New Members
Despite the economic downturn and the challenging times in the car rental industry, ACRA’s membership continues to expand.
Please welcome the following new ACRA operator members:
Rabbit Rentals; Pleasant Grove, UT; Owner Richard Guernsey;
Cars of Rocky Mount; Rocky Mount, NC; Rental Managers Jeffrey Hedgepeth & Brandon Davenport; and,
JCBG Holdings LLC; Brooklyn, NY; Partner Benjamin Green.
The new associate member is Bonzah.com (by Pablow, Inc), which sells car rental damage insurance.
More Rental Operations

What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
