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Auto Rental Focusby Chris BrownOctober 28, 2021

What the Hertz/Uber Partnership Means to Mobility

There will be short-term impacts to the TNC model and long-term implications to our autonomous future. How will this work operationally?

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Auto Rental Focusby Chris BrownOctober 26, 2021

Hertz Just Wrote Chapter 1 of the EV Rental Playbook

With an order of 100,000 Model 3s by 2022, Tesla is now on par — or even surpassing — Hertz’s previous number one supplier. Can Hertz get the infrastructure in place to support this timeline?

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Auto Rental Focusby Chris BrownOctober 18, 2021

7 Ways to Manage the Vehicle Supply Crisis

Yes, the situation has officially reached Code Red. But in the disruption lies opportunity for car rental operators willing to adjust their plans.

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Auto Rental Focusby Chris BrownAugust 23, 2021

The Elephant in the Ballroom at ICRS

Interacting with attendees at the 2021 International Car Rental Show, it’s clear that car rental is the most resilient sector in travel. That resiliency will again be tested on the road ahead.

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Auto Rental Focusby Chris BrownJune 2, 2021

Charting Disruption and Resiliency in Car Rental

Multiple external disruptions have impacted the car rental industry in the last 25 years. Each time, the industry has convened at the International Car Rental Show to figure it all out and bounce back stronger than ever.

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Auto Rental Focusby Chris BrownDecember 9, 2020

Welcome to 2021, Car Rental’s Recovery Year

The coming year will begin with upside down fleet patterns, a constricted lending environment, a looming tax liability, and a changed rental customer. Yet by the second half, business could be gangbusters. Will you be ready?

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Auto Rental Focusby Chris BrownOctober 24, 2020

ICRS Experience Day 5: The Hard Part Is Over

The final day examined whether the car rental industry has turned the corner to meet next year’s challenges. The answer is not about the current travel outlook, which still isn’t pretty. It’s about how car rental companies are reacting to meet those conditions.

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Auto Rental Focusby Chris BrownOctober 23, 2020

ICRS Experience Day 4: Weathering the Proverbial and Actual Storms

This day’s seminars offered advice on how to deal with lenders in a crisis, which COVID-19 claims to look out for, new business to source arising after the pandemic, and how to prepare for the increasing number of weather events in the U.S.

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Auto Rental Focusby Chris BrownOctober 22, 2020

ICRS Experience Day 3: All About Fleet

We learned that rental fleet allocation will be tight in the next few quarters, so operators will have to work harder to source vehicles. In this massive disruption, renter types are changing too. Third-party platforms are designed to find them.

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Auto Rental Focusby Chris BrownOctober 21, 2020

ICRS Experience Day 2: What We Learned

Today was about industry prognostications, from the future of Hertz post-bankruptcy and next year’s used car market to the acceleration of car rental’s digital transformation.

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Auto Rental Focusby Chris BrownOctober 20, 2020

ICRS Experience Day 1: What We Learned

Speakers from J.D. Power outlined surprising findings related to COVID-19 while ACRA outlined a member offer and 2021 priorities. We learned how car rental rates are shaping up and to not let our guard down on Graves protections.

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Auto Rental Focusby Chris BrownOctober 7, 2020

Where Were You in the Beginning of March?

In a few weeks, the world seemed to teeter on its axis and then spin out of control. Today, businesses willing to evolve will be able to meet the needs of tomorrow’s travelers, while those choosing to stay put won’t survive.

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