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Auto Rental Focusby Chris BrownMarch 8, 2022

Is Hertz Back on Track?

Hertz’s 2021 fourth quarter and full year earnings call shed light on its post-bankruptcy future, the near-term prospects for car rental fleet and demand, progress in EV rentals, and a new corporate mindfulness.

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Auto Rental Focusby Chris BrownFebruary 17, 2022

Omicron Isn’t Spoiling Car Rental’s Positive Momentum

Avis Budget Group was able to pivot to meet rapidly changing conditions last year. Can Avis and the rest of the industry manage what’s ahead in 2022?

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Auto Rental Focusby Chris BrownDecember 3, 2021

How Uncertainty Is Benefiting Car Rental’s Bottom Line

Strong business performance usually comes during times of stability. Then how come car rental is doing so well in the most disruptive era in its history?

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Auto Rental Focusby Chris BrownOctober 28, 2021

What the Hertz/Uber Partnership Means to Mobility

There will be short-term impacts to the TNC model and long-term implications to our autonomous future. How will this work operationally?

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Auto Rental Focusby Chris BrownOctober 26, 2021

Hertz Just Wrote Chapter 1 of the EV Rental Playbook

With an order of 100,000 Model 3s by 2022, Tesla is now on par — or even surpassing — Hertz’s previous number one supplier. Can Hertz get the infrastructure in place to support this timeline?

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Auto Rental Focusby Chris BrownOctober 18, 2021

7 Ways to Manage the Vehicle Supply Crisis

Yes, the situation has officially reached Code Red. But in the disruption lies opportunity for car rental operators willing to adjust their plans.

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Auto Rental Focusby Chris BrownAugust 23, 2021

The Elephant in the Ballroom at ICRS

Interacting with attendees at the 2021 International Car Rental Show, it’s clear that car rental is the most resilient sector in travel. That resiliency will again be tested on the road ahead.

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Auto Rental Focusby Chris BrownJune 2, 2021

Charting Disruption and Resiliency in Car Rental

Multiple external disruptions have impacted the car rental industry in the last 25 years. Each time, the industry has convened at the International Car Rental Show to figure it all out and bounce back stronger than ever.

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Auto Rental Focusby Chris BrownDecember 9, 2020

Welcome to 2021, Car Rental’s Recovery Year

The coming year will begin with upside down fleet patterns, a constricted lending environment, a looming tax liability, and a changed rental customer. Yet by the second half, business could be gangbusters. Will you be ready?

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Auto Rental Focusby Chris BrownOctober 24, 2020

ICRS Experience Day 5: The Hard Part Is Over

The final day examined whether the car rental industry has turned the corner to meet next year’s challenges. The answer is not about the current travel outlook, which still isn’t pretty. It’s about how car rental companies are reacting to meet those conditions.

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Auto Rental Focusby Chris BrownOctober 23, 2020

ICRS Experience Day 4: Weathering the Proverbial and Actual Storms

This day’s seminars offered advice on how to deal with lenders in a crisis, which COVID-19 claims to look out for, new business to source arising after the pandemic, and how to prepare for the increasing number of weather events in the U.S.

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Auto Rental Focusby Chris BrownOctober 22, 2020

ICRS Experience Day 3: All About Fleet

We learned that rental fleet allocation will be tight in the next few quarters, so operators will have to work harder to source vehicles. In this massive disruption, renter types are changing too. Third-party platforms are designed to find them.

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