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A vehicle inspection arch-style imaging structure that takes photos of rental cars returning to an airport parking deck.
Auto Rental Focus•by Martin Romjue•September 10, 2025

Finding A Middle Way On AI-Driven Rental Car Fees

The spate of media reports about car renters furious with AI-assessments creates bad will and poor PR images for the car rental industry.

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Scrabble pieces showing china, usa, and tariffs
Auto Rental Focus•by Martin Romjue•August 20, 2025

A Nuanced View on Auto Tariffs, Trade, and Technology

Veteran auto executive Jim Press recently talked with Auto Rental News about how tariffs could reshape the global automotive industry.

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A scenic lake in the Rocky Mountains of Colorado.
Auto Rental Focus•by Martin Romjue•February 28, 2025

Why Rental Car Fleets Will Be the Real Test of EV Success

Blog Post: When electric vehicles achieve parity of convenience and security with ICE vehicles, then fleets can fully move forward with confidence.

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Auto Rental Focus•by Chris Brown•December 11, 2023

Celebrating Mentors, Industry Friends, and Joe

Some things will never show up on a resume or an obituary, but they matter — to an industry and a friend.

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Auto Rental Focus•by Chris Brown•April 12, 2023

Remembering 17 Years of Car Rental Shows

The Great Recession, an even greater pandemic, and the evolution of new business models have not stopped the entrepreneurs in car rental from making their annual trek to Vegas — they've only motivated them.

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Auto Rental Focus•by Chris Brown•March 4, 2023

2023 Will Be a Great Year for Car Rental — But When’s the Tipping Point?

The fundamentals look good for a return to relative normal. But the transition to electrification looms, and we’re finding that it’s more complicated than we thought.

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Regarding Rentals•by Amanda Huggett•December 14, 2022

From the Other Side of the Counter: A Newbie’s Take on the Car Rental Industry

Less than two years in the industry, Auto Rental News' managing editor editor talks observations, surprises, and the power of a collective voice.

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Auto Rental Focus•by Chris Brown•December 7, 2022

What Does the New Normal Look Like for Car Rental?

Market conditions are pointing to a return to some semblance of normal in 2023. Don’t let it get you complacent.

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Sharky Says...•by Sharky Laguana•December 5, 2022

The Strength of the ACRA Keystone

Every type of rental segment is crucial to the overall strength and success of the industry as we work together to improve our reputation, operations, and laws.

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Sharky Says...•by Sharky Laguana•October 12, 2022

The Only Currency That Matters is Trust

In a world largely driven by money, trust and credibility can open more doors than one might think. In this blog, ACRA President Sharky Laguana reflects on the power of strong relationships and shares how to build trust in places that matter.

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Auto Rental Focus•by Chris Brown•September 21, 2022

Green Motion Buys U-Save: What Now?

Richard Lowden of Green Motion and Tom McDonnell of U-Save dig deeper into the sale and outline how this newly combined franchised car rental brand can sustain itself and prevail in a rapidly evolving market.

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