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Auto Rental Focus•by Chris Brown•May 13, 2020

Is this Car Rental’s Darkest Hour?

With talk of a Hertz bankruptcy and federal bailouts still pending, where are the green shoots of a recovery for car rental, and who is best poised to take advantage?

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Auto Rental Focus•by Chris Brown•April 22, 2020

What to Do with All These Cars — and When?

On the road to recovery, car rental operators can look to signposts in both demand and supply. Regarding wholesale fleet values, it’s going to get worse before it gets better.

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Auto Rental Focus•by Staff Writer•March 25, 2020

Car Rental in Crisis: 12 Steps to Take Right Now

When one licensee’s parking lot needed sealing, an employee came to him and said, “Can we do it ourselves instead of paying a sealing company $20,000?”

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Auto Rental Focus•by Chris Brown•March 18, 2020

Car Rental in Crisis: Prepare for the Rebound

The pandemic will end, and business will roar back. But for now, operators are asking: “When do I close my office? Why are we open right now? How long can I pay 40 people?”

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Auto Rental Focus•by Chris Brown•December 18, 2019

Car Rental 2019: Solid Fundamentals, but Questions Ahead

Exiting a year of record revenues, the new year brings challenges from market disruptors, incumbent players new to the U.S. market, and new mobility models.

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Auto Rental Focus•by Chris Brown•October 8, 2019

The Brazilian Car Rental Market is Booming — In Some Sectors

The major Brazilian car rental companies are on a buying spree, while long-term rentals to commercial customers are keeping the independents afloat. The biggest story, however, is that rental companies are now the biggest suppliers of cars to ride-hailing drivers in the country.

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Auto Rental Focus•by Chris Brown•September 30, 2019

When Industry Groups Go to Capitol Hill

Walking into a representative’s or senator’s office to cogently deliver a message that will inspire change is an exhilarating, exhausting, and daunting task. Here’s an inside look on how these meetings go down.

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Auto Rental Focus•by Chris Brown•September 11, 2019

My Experience Renting a Car from Lyft at LAX

Lyft’s car rental service offers renters some great perks, though it doesn’t yet have the big-volume problems that airport car rental companies experience.

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Auto Rental Focus•by Chris Brown•August 21, 2019

Avis’s Connected Car Initiatives Bearing Fruit Sooner than Expected

Avis’s expansion of its TNC rentals program depends on its ability to manage vehicle mileage and telemetry, made possible by a connected car.

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Auto Rental Focus•by Chris Brown•August 14, 2019

Fox Sells to Europcar: What Now?

One of the final consolidations in U.S. car rental, the acquisition has ramifications in both the leisure and corporate markets, as well as for other brands.

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Auto Rental Focus•by Bill Packard •July 29, 2019

Losing This Customer Is Okay

If your business creed is to solve problems, you might serve a customer well enough that they may not need you anymore.

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Auto Rental Focus•by Chris Brown•July 17, 2019

Lyft Has Started a Daily Rental Service — What Does it Mean?

From a geeky industry insider standpoint, the fact that Lyft is renting fleet to consumers on a daily rate is a big deal. But questions abound regarding the business model and profitability.

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