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Rental Fleet Sales Decline 4.2% in 2026 Through July
Rental car sales fell 18% from a year earlier, while truck and SUV volume edged higher as rental operators took a more restrained approach to fleet purchasing.
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SEARCHMENUSEARCHRental car sales fell 18% from a year earlier, while truck and SUV volume edged higher as rental operators took a more restrained approach to fleet purchasing.
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Buyers can choose from a wider array of trims and styles on the OEM’s most popular models.
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Rental fleets continue upward while commercial and government fleets decline again.
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Industry Report: Mixed indicators and volatile travel patterns will likely define the trends affecting U.S. car rental bookings for the next three months.
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ICRS 2025: What are key trends, challenges, and opportunities confronting rental car operators this year?
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Ever since President Trump announced auto tariffs 47 days ago, the cost of new cars has been steadily climbing.
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In the first month after the U.S. levied steep tariffs on the automotive sector, the rental car sector got all the gains.
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ICRS 2025: How the industry manages market pressures and emerging trends will determine its pricing, profits, customer service — and future success.
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ICRS 2025: Market red flags are popping up as Trump tariffs and automotive market uncertainties roil car rental and other fleet sectors.
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Meanwhile, off-rental units spike commercial vehicle sales by 40% year-over-year.
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As April opened, the total supply of new vehicles on dealer lots across the U.S. was down 10%+ and counting with days' supply down to 10.
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