Auto Rental News and the American Car Rental Association announce that Lee Broughton of Enterprise Holdings will present a keynote address highlighting "the triple bottom line" - global economic, social and environmental sustainability - at this year's annual Car Rental Show in Las Vegas.

Broughton heads up Corporate Sustainability at Enterprise Holdings, which owns and operates Alamo Rent A Car and National Car Rental as well as its flagship Enterprise Rent-A-Car brand. He is scheduled to address Car Rental Show attendees during the Wednesday, March 9, breakfast session, and will discuss the importance of the car rental industry developing a sector-specific position on sustainability reporting and transparency.

"It is essential that we work together and share sustainable best-practices before environmental regulations and legislations mandate us to do so," Broughton stated. "That is why our sustainability initiative not only addresses how economic, social and environmental interdependencies impact Enterprise Holdings, but the car rental industry overall - regardless of whether vehicles are being rented for an hour, a day, a week or longer."

Broughton noted that the introduction of electric vehicles to the Enterprise Holdings fleet is just one part of the company's broader, long-term strategy to embrace alternative technologies and bring viable solutions to the marketplace on a local level. "By embracing new, clean fuel and engine technologies like electric vehicles, Enterprise can help the passenger vehicle remain relevant by giving alternatives a chance to become commercially successful," Broughton recently said. "We're committed to using our fleet and industry-leading network as a sort of 'petri dish' to promote new alternatives and prove their feasibility."

Enterprise Holdings and its portfolio of car rental brands - with 6,000 neighborhood and airport offices located within 15 miles of 90 percent of the U.S. population - are in a unique position to help influence sustainability and other public policy issues affecting the car rental industry. That is because, according to Broughton, the company offers consumers a convenient way to experience electric vehicles and other emerging technologies, right where they live and work.

In addition, Enterprise Holdings is a member of the Electrification Coalition, a nonpartisan, not-for-profit group of business leaders representing the entire value chain of the electric vehicle industry. The Taylor family, which owns and operates Enterprise Holdings, also helped establish the Enterprise Rent-A-Car Institute for Renewable Fuels in conjunction with one of the world's leading plant science research facilities, the Donald Danforth Plant Science Center.

"We look forward to hearing more about the Enterprise Holding's initiative and discussing how the car rental industry can further define itself as a sustainable business to ensure a strong future," said Chris Brown, editor of Auto Rental News.