AAA: Thanksgiving Travel Slightly Down From Last Year
According to the “AAA Thanksgiving 2013 Travel Forecast,” 43.4 million Americans will journey 50 miles or more from home, a decrease of 1.5% from the 44 million people who traveled last year. But the gas prices will be the cheapest since Thanksgiving weekend in 2010.
For the upcoming Thanksgiving holiday weekend, AAA projects 43.4 million Americans will journey 50 miles or more from home, a decrease of 1.5% from the 44 million people who traveled last year, according to the “AAA Thanksgiving 2013 Travel Forecast.”
This decrease falls just shy of last Thanksgiving’s four-year peak — since the recession-driven declines (in 2008-2009) when Thanksgiving travel fell by 25%.
The Thanksgiving holiday travel period is defined as Wednesday Nov. 27 to Sunday Dec. 1, with Wednesday predicted to be the busiest single day of travel, says the report.
“While the economy continues to improve, the sluggish pace of the recovery is creating uncertainty in the minds of some consumers, and therefore AAA is projecting a slight decline in the number of Thanksgiving travelers this year,” said Marshall L. Doney, AAA chief operating officer. “For those traveling, the good news is motorists will receive a holiday bonus in the form of lower gas prices, which are at their lowest levels for the holiday since 2010.”
According to the AAA report, 38.9 million people (90%) plan to travel by automobile, a decline of 1.6% from 39.5 million who drove last year. The average distance is expected to be 601 miles — an increase of 2.2% from last year when travelers planned to log 588 miles.
When it comes to gas prices, AAA estimates that most drivers will pay the cheapest gas prices for the Thanksgiving holiday since 2010. In fact, the national average is at the cheapest level of the year and should continue to drop in the weeks ahead. Drivers can find stations selling gas for less than $3 per gallon in the vast majority of states, says AAA.
According to AAA’s Leisure Travel Index, daily car rental rates during the weekend will average $50 — 6% more than last year’s average of $47.
AAA’s projections are based on economic forecasting and research by IHS Global Insight, a Colorado-based business information provider.
For the complete “AAA/IHS Global Insight Labor Day 2013 Forecast,” visit http://newsroom.aaa.com/wp-content/uploads/2013/11/6-Thanksgiving_2013_Final.pdf.
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
