ACRA Weighs in on Florida Excise Tax
ACRA President Bob Barton concurs with the Coalition Against Discriminatory Car Rental Taxes in opposition to a proposed doubling of the car rental tax in Florida.
In the opinion piece listed below, ACRA President Bob Barton concurs with the Coalition Against Discriminatory Car Rental Taxes in opposition to a proposed doubling of the car rental tax in Florida.
Letter to the Editor:
This letter is in response to the Press Release issued on Nov. 5, 2009 by the Coalition Against Discriminatory Car Rental Taxes, entitled, “Growing Coalition Continues to Speak Out on Behalf of Florida Car Rental Customers.”
The aspect of doubling car rental excise taxes in Florida to help fund the rail system is not only alarming, but if enacted, will deter tourism, one of the largest industries and employers of the state. What the Florida Legislature is suggesting is that non-resident consumers should bear the financial burden of a budgetary shortfall, which is simply not acceptable. The fact is the local government should be looking for ways to enact a tax policy that will spread the burden to all who benefit from the rail system.
Moreover, these car rental excise taxes are unfair and create a huge financial burden on a large volume of local residents, particularly young adults who cannot afford to operate their own vehicles, as well as local businesses. The local resident whose primary vehicle is being serviced will also be subject to such taxation.
As we have stated before, the underlying problem is NOT what the fees are relative to the rental car facility, but the constant compounding by state and local officials of taxation that has nothing to do with car rental or our customers. These non-constituent imposed taxes are local government’s way of collecting taxes from the non-voting public, and sadly, the tourist pays the bills and has no voice.
We have witnessed many examples in the past two years in this difficult economy where government obligations are not being adequately funded due to reduced revenue streams. A funding of this rail system will very likely fall into this same situation. Then the government will tax others - not to fund the rail system, but to meet the government obligation.
If the answer is taxation, tax the rider, the person utilizing the service. The reason this is not being considered is it has already been said projected usage will drop if the fare is too high. In other words, the rail system is not sustainable on its own without a permanent subsidy.
Florida has a serious budget crisis taking place. The last thing the state needs is another project that has the very real potential of becoming another obligation.
Respectfully submitted,
Robert M. Barton, President
American Car Rental Association
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
