Audi at home Launches in San Francisco, Miami
Audi at home, a vehicle sharing initiative, has launched in San Francisco and Miami. The carsharing program provides residences at select properties a way to experience the Audi brand.

The Audi at home mobile app. Photo courtesy of Audi USA.

The Audi at home mobile app. Photo courtesy of Audi USA.
Audi at home, a vehicle sharing initiative, has launched in San Francisco and Miami. The carsharing program provides residences at select properties a way to experience the Audi brand.
LUMINA by Tishman Speyer, a luxury condominium project currently under construction in San Francisco, will be the first residential community on the West Coast to offer the service, according to Audi USA. In Miami, the Four Seasons Residences will provide the service on the East Coast.
The Audi vehicles are located at the specific residence — ready for residents to drive. The fleet includes the S7, S5 Cabriolet, SQ5, TT Roadster, Q7 and RS5 Cabriolet.
“Spontaneity, personalization and customization is core to the Audi at home service,” said Mark Del Rosso, Audi of America’s executive vice president and chief operating officer. “It provides residents a truly premium experience that suits their daily life and needs, whether it’s a car for a quick getaway out of the city or an extra vehicle for visiting guests.”
To make a reservation, interested residents register through the property’s concierge and use the Audi at home mobile website to reserve the vehicle. After using the vehicle, residents can return it to the property valet.
Audi at home is the second Audi mobility program to launch in the U.S. this year. Audi on demand started in San Francisco in April.
For more information, visit www.audiathome.com.
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
