Avis Budget Group, Inc., unveiled its Avis First level on July 21, a premium, concierge-level car rental experience designed to make car renting more convenient.

Billed as a new class of car rental, the curbside service provides a concierge to welcome rental customers at airport exits and help them into a waiting luxury-model rental car.

After the rental period, the customer can drop off their Avis First vehicle at airport departure points. Avis First fills up the tank at market prices, so customers do not need to search for a gas station on the way to the airport. The customer hands off the keys to a concierge and heads straight to the terminal.

Avis First is now live at major airports in Denver, Colo., Honolulu, Palm Beach, Fla., and Fort Lauderdale, Fla. Avis First also operates in local markets including Manhattan, Hoboken, N.J., Jersey City, N.J., Chicago, San Francisco, Miami, Orlando, Washington, D.C. and Seattle.

“Avis First introduces a new level of ease and efficiency, delivering curbside service and premium vehicles exactly when and where travelers need them,” said Andres Barry, EVP and chief commercial officer of the Americas for Avis Budget Group, in a news release. “It’s designed for those who expect more, with concierge-level service, elevated comfort and complete control over the journey. It’s not just about getting from A to B faster, it’s about offering something distinct for those who value the luxury of time and service as much as the drive itself.”

Avis Budget Group owns the Avis, Budget, and Payless brands, which now run more than 10,000 rental locations in about 180 countries around the world. It also owns the Zipcar brand, a car sharing network.