MENU
SEARCHUnder the new partnership, Bluemove added 140 Kia vehicles to its car-sharing fleet in Spain.
Founding partners of Bluemove Carsharing: Gabriel Herrero-Beaumont, Alejandro de Leon and Jorge Gonzalez-Iglesias.
Founding partners of Bluemove Carsharing: Gabriel Herrero-Beaumont, Alejandro de Leon and Jorge Gonzalez-Iglesias.
Madrid-based Bluemove has announced a new agreement with Kia. Under the new partnership, Bluemove increased its fleet by 300% with the addition of 140 vehicles.
“We have been noticing lately that our users demand more vehicles,” said Bluemove CEO Jorge Gonzalez-Iglesias. “The increase in the fleet is [result] of the growth that the company has been experimenting in recent times.”
With the partnership, the car-sharing company — which rents vehicles by the hour starting at $2.75 — has become the leading company in Spain.
“[It] shows Bluemove’s compromise with sustainable mobility and also demonstrates that we have no fears of betting in what we consider an extraordinary solution to the mobility problems in the big cities,” added González-Iglesias.
The company was founded in 2010 and continues to find ways to help its more than 7,000 clients utilize car sharing in their everyday lives.
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.
Read More →
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Read More →
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Read More →
A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.
Read More →
The integrated business model combines each operator’s local expertise with international standards to boost sales.
Read More →
The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.
Read More →
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Read More →
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.
Read More →
