Budget Iceland Named Licensee of the Year
Budget Iceland has been recognized as the Budget Licensee of the Year for Europe, the Middle East and Africa (EMEA).
Budget Car Rental has named Budget Iceland as "Licensee of the Year" at the 2015 Budget Car Rental Licensee Awards for Europe, the Middle East and Africa (EMEA). Budget Iceland, who also won the award in 2012, accepted the accolade at a gala event in Dublin.
"Licensees play a critical role in helping Budget meet customer needs around the world," said Mark Servodidio, president, International, Avis Budget Group. "Budget Iceland's continued commitment to customer satisfaction and their exceptional revenue growth in the last year make them worthy of this honor. We are proud to name Budget Iceland our Licensee of the Year."
The Budget Car Rental Licensee Awards recognize licensee partners that have demonstrated growth in annual financial performance, measured against their local country economic conditions, according to the company. The awards also take into account customer service and delivery of strategic initiatives.
Budget Bahrain and Budget Ireland were honored for their accomplishments with the Outstanding Achievement awards for 2015, according to Budget.
"The Licensee of the Year Award is a coveted honor, so to receive it for the second time fills us with great pride," said Hjálmar Pétursson, chief executive officer of Budget Iceland. "Alongside our financial growth, we are particularly delighted to be recognized for our ongoing commitment to service excellence."
Budget Iceland has been in operation for nearly 25 years, providing customers with a variety of makes and models including Ford, Hyundai, Renault, Suzuki and Toyota, with many 4x4 models.
More Rental Operations
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →