Chrysler Launches Division for Electric, Hybrid Vehicles
Chrysler LLC is setting up an engineering division to design and build electric and hybrid vehicles. Called ENVI, the division will be at Chrysler's headquarters in suburban Detroit
Chrysler LLC is setting up an engineering division to design and build electric and hybrid vehicles. Called ENVI, the division will be at Chrysler’s headquarters in suburban Detroit, according to Automotive News. It will be headed by Lou Rhodes, a Chrysler veteran who has worked in the company’s advanced vehicle engineering organization and product design office.
“The creation of ENVI allows us to focus on the development of a new generation of environmentally responsible Chrysler, Jeep and Dodge vehicles,” Chrysler CEO Bob Nardelli said. Chrysler says ENVI will be staffed with specialists in engineering, manufacturing, procurement and supply.
Chrysler plans to roll out its first two hybrid vehicles, a Dodge Durango and a Chrysler Aspen, in 2009. The hybrids will use a transmission developed in conjunction with General Motors and BMW. Beyond that, Chrysler has not said what it might do in the development of fuel cells.
Before Chrysler became part of DaimlerChrysler a decade ago, the company was developing hybrid technology. It produced a diesel-electric version of the Dodge Ram pickup that was tested by utility companies. But the truck was never offered for sale to consumers.
Chrysler also had an active fuel cell program and built several test vehicles. But that work stopped in 2002 when Chrysler closed its Liberty Technical Center. After that, Daimler engineers in Germany were responsible for the company's fuel cell and hybrid activities, reported Automotive News.
ENVI’s mission will be to design vehicles that use pure electric or hybrid powertrains, not to convert existing vehicles, said Chrysler spokesman Nick Cappa. He would not say when Chrysler would display a concept or prototype vehicle.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
