Green Motion and U-Save International recently launched in Guatemala through a new franchise partnership with local car rental entrepreneur Ivan Maldonado, a veteran of the Guatemalan mobility industry with more than 30 years of experience.

The new operation signifies the continued expansion of the Green Motion and U-Save brands across the Americas. The companies also have rental franchises in Colombia, Costa Rica, Dominican Republic, Mexico, Nicaragua, Panama, and Peru.

Maldonado's business brings substantial scale and local market expertise, operating 13 locations nationwide and maintaining a strong presence within Guatemala's corporate mobility sector.

The partnership will initially launch both the Green Motion and U-Save brands at La Aurora International Airport in Guatemala City, providing travelers with a broad range of rental vehicles that combine quality service, value, and convenience.

General Manager Mario Corzo will oversee day-to-day operations, brand development, and the future expansion of Green Motion and U-Save throughout Guatemala.

"Ivan's outstanding reputation, deep understanding of the Guatemalan market, and proven success over three decades make him the ideal partner to represent our brands in the country,” said Richard Lowden, founder and CEO of Green Motion International, in a June 8 news release. “This development further strengthens our position across the Americas and demonstrates the continued momentum behind both Green Motion and U-Save as we expand into key markets with experienced local operators."

Green Motion and U-Save partner with local operators who meet their standards for customer service, efficient operations, and sustainable growth throughout the global mobility sector.

Green Motion now rents out vehicles in 80 countries, and U-Save in more than 30.