Connect By Hertz Expands in Berlin and Madrid
Global car sharing club expands worldwide fleet – building on success of London, New York and Paris operations.
Connect by Hertz, a global car sharing club, today announced the expansion of its service to Berlin, Germany and Madrid, Spain, adding to its list of international locations which include London, New York City and Paris.
Members can book and drive a Connect by Hertz club car on a pay-as-you-go basis — an economical, convenient and socially-conscious alternative to car ownership. Members also have the option to use the service at any Connect by Hertz city. Launches in other cities are planned for 2010 and beyond.
“In a market that is expected to expand to three million customers across Europe in the next 10 years, today’s launch demonstrates our long-term commitment to growing the global car sharing business internationally,” said Robert Stuart, senior vice president of global sales of The Hertz Corporation.
“Flexible mobility solutions which are both economic and environmentally-friendly have never been more popular in Europe,” added Michel Taride, president of Hertz Europe. “Based on the success of Connect by Hertz Europe in Paris and London, I’m confident that our Berlin and Madrid operations will be very well received.”
As the first car sharing operator to launch into Madrid, Connect by Hertz opens up the world of car sharing to urban dwellers there, marking a significant milestone for the city. In Berlin, Connect by Hertz offers a competitive service for new and existing car club members. The launch into Madrid and Berlin also connects existing members in London, New York City and Paris to exciting new destinations.
Connect by Hertz provides thousands of members with 24/7 access to a centrally located fleet of environmentally friendly vehicles. Members can choose from a wide range of cars, including a MINI Cooper and Fiat 500, depending on their needs.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
