Corporate Car Rental Rates Drop 5%
Average rental rates dropped to a national average base-rate of $38.88 per day, a 5% decrease in 2015, according to Travel Leaders Corporate’s data from fourth quarter 2015.

Las Vegas has had the biggest drop in rental rates, declining by 18% since 2013, according to Travel Leaders Corporate's analysis.Photo via Wikimedia/Lasvegaslover

Las Vegas has had the biggest drop in rental rates, declining by 18% since 2013, according to Travel Leaders Corporate's analysis.Photo via Wikimedia/Lasvegaslover
Average car rental rates continued their downward trend, dropping to a national average base-rate of $38.88 per day. This is an 8% drop since 2013 — with a 5% drop in 2015 alone, according to Travel Leaders Corporate’s analysis of its business travel clients’ booking data from fourth quarter 2015.
From a high average base-rate of $45 during the fourth quarter of 2011, rates have dropped for a third consecutive quarter, according to the analysis. The market with the biggest decrease in rental rates is Las Vegas, with base-rates declining by 18% since 2013.
For the first time, Travel Leaders Corporate is making data available for average base rates for rental cars in the top 25 U.S. cities.
“Travel Leaders Corporate’s city-by-city data for rental car base-rates present a more nuanced picture of the rental car market around the United States,” said David Holyoke, president of Travel Leaders Corporate. “While on average, we see a continued decrease in the base-rate across the country, there are several markets bucking that trend, as well as others clearly driving it — all without respect to any geographic pattern. For example, since 2013, Detroit has seen the largest base-rate increase of 15%, followed by Fort Lauderdale at 13%. Meanwhile, the largest decreases were posted in Las Vegas, down 18%, and Tampa, down by 17%. …”
Other key findings from Travel Leaders Corporate analysis include:
- Low jet fuel costs and a strong U.S. dollar led to lower domestic and international airline tickets. International airfare dropped to an average cost of $1,521.69 per ticket — a decrease of almost $170 since second quarter 2015.
- During fourth quarter, hotel prices decreased almost 5% from last quarter for both domestic and international average hotel costs.
For more information, visit www.travelleadersgroup.com.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
