DriveNow Launches in Stockholm
DriveNow, the joint venture carsharing service between the BMW Group and Sixt, started operating in Stockholm, Sweden on Oct. 20th. Currently, the carsharing service is available in ninth cities across Europe.
DriveNow has expanded its carsharing service to Sweden. Photo via Wikimedia.
DriveNow has expanded its carsharing service to Sweden. Photo via Wikimedia.
DriveNow, the joint venture carsharing service between the BMW Group and Sixt, started operating in Stockholm, Sweden on Oct. 20th, according to a Sixt report.
Customers will be able to rent 260 carsharing vehicles in a 50-square kilometer area of Stockholm. This includes the business districts of Solna and Sundbyberg and two airports (Stockholm Arlanda and Bromma).
The fleet includes BMW 1 Series, BMW 2 Series Active Tourer and the MINI hatchback, according to the report.
DriveNow plans to add the BMW X1, BMW 2 Series Convertible and the all-electric BMW i3 at a later date.
“Stockholm is one of the most progressive cities in Europe with a modern and open-minded population,” said Sebastian Hofelich, CEO of DriveNow. “Public transport is very well developed and the majority of Stockholm does not have a car, although there is a demand for individual mobility. These are ideal conditions for a concept like ours. We are therefore convinced that DriveNow will be very successful in Stockholm.”
Stockholm is DriveNow’s ninth city of operation in Europe. Currently, it has around 4,000 carsharing vehicles, says the report.
Click here to read the full Sixt report.
More Rental Operations
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →