eHi Auto Services Receives $100 Million Investment
This Shanghai-based rental car company has obtained an investment of over $100 million from Ctrip.com International Ltd., an online travel agency in China.
eHi Auto Services, a Shanghai-based car rental company in China, has received an investment of over $100 million from Ctrip.com International Ltd. (CTRP), an online travel agency in China, and existing investors. Ctrip will become the second largest strategic partner after Enterprise Holdings, which invested in eHi in 2012.
"We are glad that Ctrip, the largest OTA in China, has become our strategic investor and partner through this equity investment," said Ray Zhang, CEO and founder of eHi Auto Services, China. "There will be many areas eHi and Ctrip may work together on to provide better travel products for Chinese consumer and corporate customers. We are excited this is a comprehensive partnership that will be mutually beneficial for both companies in a fast-growing travel industry in China. ..."
According to PhoCusWright's market research, China passed Japan as Asia's largest travel market in 2012 at $96.2 billion, with car rental growing the fastest of all segments. This trend is expected to continue as car rental catches on with an emerging group of young travelers.
eHi’s services span across 80 cities and more than 400 service outlets — with a fleet size that exceeds 13,000 vehicles and 100 different vehicle types, according to the company.
More Rental Operations
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →