Enterprise: Airport Pricing Decreases from 2009 to 2013
From 2009 to 2013, Enterprise Holdings decreased the cost for rentals at the airport overall by more than 4% for its three brands.
Enterprise Holdings today reported that its brands have decreased rates for U.S. airport travelers from 2009 to 2013.
“(D)uring the last few months, some media outlets have reported concerns about price increases across the U.S. car rental industry. However, the Enterprise Rent-A-Car brand actually has decreased basic rates (time and mileage) by an average of 6.5 percent -- from $35.29 to $32.84 -- for airport travelers from 2009 to 2013,” the company reported in a statement.
Overall, the Enterprise Holdings portfolio of brands decreased the cost of consumer rentals at the airport by more than 4% from 2009 to 2013, the company reported. In contrast, the U.S. consumer price index (CPI) increased approximately 9% during the same time period.
"As the world's largest rental car company, we are able to use our extensive network to help keep rental cars affordable," said Pam Nicholson, president and chief operating officer for Enterprise Holdings.
The Enterprise, National and Alamo brands also continue to charge “significantly less” than other car rental brands for refueling, the company reported. Current refueling costs generally range from $4.99 to $5.90 per gallon when customers return a car without a full tank of gas (depending on the average prevailing retail fuel price in the area that surrounds each airport).
This price is based on the local-market price of self-serve gasoline, plus a mark-up not to exceed 50% of the fuel cost (at all corporate-owned locations and participating franchises). Furthermore, the maximum mark-up for this convenience is capped at $2 per gallon.
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
