Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Expands Market Share to 40% at Portland Airport

Enterprise Holdings’ brands (National Car Rental, Enterprise Rent-A-Car, and Alamo Rent A Car) have grown the company's collective airport market share to almost 40% at Oregon’s Portland International Airport.

by Staff
June 21, 2016
2 min to read


Enterprise Holdings Inc. is reporting double-digit, year-over-year growth in the Portland, Ore., area, especially at its airport locations. In Portland, Enterprise Holdings operates its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.

In fact, Enterprise Holdings has grown its collective airport market share to nearly 40%, making it the largest car rental company at Portland International Airport, according to the company.

Ad Loading...

“Our tremendous growth in the Portland area is a testament to the strength and dedication of our local team,” said Sabrina Rokovitz, vice president and general manager of Enterprise Holdings in Oregon. “We’re committed to investing in new facilities and growing our local employee base to offer our customers greater convenience and vehicle selection, as well as the quality of service they’ve come to expect from our three car rental brands.”

According to the latest estimates from the U.S. Census Bureau, Portland ranked No. 19 on the list of U.S. metro areas with the greatest number of new residents. This population growth — combined with a spike in airport business and continued growth at local Enterprise Rent-A-Car neighborhood locations — has spurred Enterprise Holdings to invest in new jobs throughout the greater Portland area.

Enterprise Holdings has increased its Portland-based workforce more than 20% since last year, according to the company.

“As we continue to grow throughout the Portland area, we remain committed to enhancing services for customers, while simultaneously operating our business with the next generation in mind,” said Rokovitz. “This includes making our local operations more sustainable.”

More Rental Operations

a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
Ad Loading...
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...