Enterprise Expands Market Share to 40% at Portland Airport
Enterprise Holdings’ brands (National Car Rental, Enterprise Rent-A-Car, and Alamo Rent A Car) have grown the company's collective airport market share to almost 40% at Oregon’s Portland International Airport.
Enterprise Holdings Inc. is reporting double-digit, year-over-year growth in the Portland, Ore., area, especially at its airport locations. In Portland, Enterprise Holdings operates its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
In fact, Enterprise Holdings has grown its collective airport market share to nearly 40%, making it the largest car rental company at Portland International Airport, according to the company.
“Our tremendous growth in the Portland area is a testament to the strength and dedication of our local team,” said Sabrina Rokovitz, vice president and general manager of Enterprise Holdings in Oregon. “We’re committed to investing in new facilities and growing our local employee base to offer our customers greater convenience and vehicle selection, as well as the quality of service they’ve come to expect from our three car rental brands.”
According to the latest estimates from the U.S. Census Bureau, Portland ranked No. 19 on the list of U.S. metro areas with the greatest number of new residents. This population growth — combined with a spike in airport business and continued growth at local Enterprise Rent-A-Car neighborhood locations — has spurred Enterprise Holdings to invest in new jobs throughout the greater Portland area.
Enterprise Holdings has increased its Portland-based workforce more than 20% since last year, according to the company.
“As we continue to grow throughout the Portland area, we remain committed to enhancing services for customers, while simultaneously operating our business with the next generation in mind,” said Rokovitz. “This includes making our local operations more sustainable.”
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
