Enterprise Holdings Appoints New Vice President of Vehicle Remarketing
Nate Lattimer is named vice president of vehicle remarketing sales and operations for the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands.
Enterprise Holdings announced yesterday that Nate Lattimer is the new vice president of remarketing sales and operations for the company’s Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands — as well as its Enterprise commercial trucks business and Enterprise fleet management affiliate.
In Lattimer’s new role, he will be responsible for vehicle remarketing for all the North American operations as well as overseeing more than 400 local account representatives, according to Enterprise. Lattimer succeeds Mike Bystrom, who was promoted to a senior executive position within the company.
In 1996, Lattimer began his career with Enterprise as a management trainee and was later promoted into management positions in Memphis, Tenn., and Louisville, Ky. After moving to the company’s corporate offices in 2008 as corporate fleet manager for the West Coast, he was promoted to assistant vice president, fleet, West Coast, in 2011.
“When Nate joined the corporate team, he quickly became a key player and consistent top performer, thanks to his ability to listen, react and lead,” said Kurt Kohler, senior vice president of fleet acquisition and remarketing.
Lattimer is based at Enterprise Holdings’ corporate headquarters in St. Louis.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
