Enterprise Holdings Earns $12.6 Billion in Worldwide Revenues
The car rental company says results reflect successful integration of Alamo Rent A Car and National Car Rental brands into company’s regional subsidiaries, as well as continued strong performance of flagship Enterprise Rent-A-Car brand.
Enterprise Holdings - which owns and operates the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands - today provided highlights of its 2010 fiscal year.
For its fiscal year ended July 31, 2010, Enterprise Holdings posted $12.6 billion in worldwide revenues, up 4 percent from $12.1 billion in 2009. The company said growth was consistent across all lines of business.
"Like many other companies, we have fought through difficult economic conditions during the past several years," stated Chairman and Chief Executive Officer Andrew C. Taylor, whose family owns and operates Enterprise Holdings. "But thanks to our disciplined management and consistent focus on customer service and costs, we delivered strong results in fiscal 2010."
Enterprise Holdings does not disclose specifics on its net income, but the company achieved record growth in profitability in its recently completed fiscal year. For instance, the company realized:
■ Net book value of revenue equipment (vehicles) increased $1.88 billion, while debt decreased $305 million.
■ Year-over-year reduction of 6.8 percent in total expenses.
■ Average fleet growth for the year of 3 percent, with rental fleet at the end of the fiscal year up 11 percent, a record high.
■ Sales of more than 61,000 used vehicles directly to consumers through the company's referral car sales division, now operating more than 140 car sales locations across the country.
■ Growth in total worldwide assets to $19.8 billion, an increase of $800 million from a year ago.
The company's solid operating performance helped to strengthen its balance sheet and leadership role. In February, Standard & Poor's Ratings Services raised long-term ratings for Enterprise Holdings to 'BBB+' from 'BBB' based on the company's improved financial profile. S&P said the rating action "reflects Enterprise's improved financial profile, with stronger credit ratios due to continued strong cash flow ... and substantial debt reduction."
The company said its improved results over the prior year reflect the successful integration of the Alamo and National brands into the company's regional subsidiaries, and the continued strong performance of its flagship brand, Enterprise Rent-A-Car. Enterprise Holdings acquired Alamo and National three years ago. "Our 2007 acquisition continues to pay off long-term, and the seamless integration of all three car rental brands is providing positive momentum as we move into fiscal 2011," Taylor said.
Enterprise Holdings said its revenues for fiscal 2010 would place it 23rd among the largest private companies in the United States. Furthermore, if Enterprise Holdings were publicly traded, it would rank at number 185 on Fortune's list of the 500 largest public companies in the U.S. In comparison, the next largest rental car company is ranked 318th on the Fortune list.
More Rental Operations

What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
