Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Holdings Earns $12.6 Billion in Worldwide Revenues

The car rental company says results reflect successful integration of Alamo Rent A Car and National Car Rental brands into company’s regional subsidiaries, as well as continued strong performance of flagship Enterprise Rent-A-Car brand.

by Staff
September 30, 2010
2 min to read


Enterprise Holdings - which owns and operates the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands - today provided highlights of its 2010 fiscal year.

For its fiscal year ended July 31, 2010, Enterprise Holdings posted $12.6 billion in worldwide revenues, up 4 percent from $12.1 billion in 2009. The company said growth was consistent across all lines of business.

Ad Loading...

"Like many other companies, we have fought through difficult economic conditions during the past several years," stated Chairman and Chief Executive Officer Andrew C. Taylor, whose family owns and operates Enterprise Holdings. "But thanks to our disciplined management and consistent focus on customer service and costs, we delivered strong results in fiscal 2010."

Enterprise Holdings does not disclose specifics on its net income, but the company achieved record growth in profitability in its recently completed fiscal year. For instance, the company realized:

■ Net book value of revenue equipment (vehicles) increased $1.88 billion, while debt decreased $305 million.

■ Year-over-year reduction of 6.8 percent in total expenses.

■ Average fleet growth for the year of 3 percent, with rental fleet at the end of the fiscal year up 11 percent, a record high.

Ad Loading...

■ Sales of more than 61,000 used vehicles directly to consumers through the company's referral car sales division, now operating more than 140 car sales locations across the country.

■ Growth in total worldwide assets to $19.8 billion, an increase of $800 million from a year ago.

The company's solid operating performance helped to strengthen its balance sheet and leadership role. In February, Standard & Poor's Ratings Services raised long-term ratings for Enterprise Holdings to 'BBB+' from 'BBB' based on the company's improved financial profile. S&P said the rating action "reflects Enterprise's improved financial profile, with stronger credit ratios due to continued strong cash flow ... and substantial debt reduction."

The company said its improved results over the prior year reflect the successful integration of the Alamo and National brands into the company's regional subsidiaries, and the continued strong performance of its flagship brand, Enterprise Rent-A-Car. Enterprise Holdings acquired Alamo and National three years ago. "Our 2007 acquisition continues to pay off long-term, and the seamless integration of all three car rental brands is providing positive momentum as we move into fiscal 2011," Taylor said.

Enterprise Holdings said its revenues for fiscal 2010 would place it 23rd among the largest private companies in the United States. Furthermore, if Enterprise Holdings were publicly traded, it would rank at number 185 on Fortune's list of the 500 largest public companies in the U.S. In comparison, the next largest rental car company is ranked 318th on the Fortune list.

More Rental Operations

Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Ad Loading...
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Ad Loading...
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...