Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Holdings Returns Nearly 8,000 Repaired Recalled Toyotas to Its Fleet

Enterprise Holdings announced that almost 8,000 of its approximately 35,000 recalled Toyota and Pontiac Vibe vehicles have had their accelerator pedals fixed and have been returned to service at its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental locations in North America.

by Staff
February 10, 2010
2 min to read


Enterprise Holdings reported that almost 8,000 of its approximately 35,000 recalled Toyota and Pontiac Vibe vehicles have had their sticky accelerator recall service performed, and the vehicles have been returned to its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental locations in North America.

The vehicles, identified for recall and suspension of sales due to potential problems with sticking accelerator pedals, represent about 4 percent of the company’s entire North American fleet. Enterprise Holdings is working closely with Toyota to repair all affected vehicles and return them to service as soon as possible. Further, in response to Toyota’s recall yesterday, Enterprise Holdings also is performing the recall service in accord with Toyota’s instructions on the model year 2010 Prius vehicles.

Ad Loading...

“Our top priority throughout this entire process has been safeguarding the safety and trust of our customers, and that remains our focus going forward,” said Matt Darrah, executive vice president-North American Operations for Enterprise Holdings, which owns and operates the Alamo, Enterprise and National brands. “We are in constant communication with our dealer partners across North America to ensure that all recall service work is performed promptly and efficiently.”

The company is coordinating with Toyota to expedite the recall work in a number of ways. In some cases, the repairs are being made at local dealerships, while in other locations Toyota technicians are doing the work on site at Alamo, Enterprise and National locations. In some airport locations that have on-site service centers, Toyota is training company technicians to make the repairs.

Enterprise Holdings is North America’s largest and most comprehensive car rental company, with more than a third of all airport business in the U.S. and Canada. In addition, the company operates more than 5,000 Enterprise Rent-A-Car offices located within 15 miles of 90 percent of the U.S. population. Darrah noted: “The flexibility provided by our unique coast-to-coast network has minimized customer inconvenience and delays as we are able to quickly move vehicles between cities and from airports to nearby neighborhood branch offices — and vice versa.”

None of the vehicles in the company’s car sharing fleet, operated under the WeCar brand, has been affected by either of these safety recalls. The WeCar brand, a natural extension of Enterprise Rent-A-Car’s local business rental program, offers mostly hybrids and plug-in vehicles to business customers looking to enhance their fleet management operations and sustainability initiatives. Darrah stated that all new Priuses will have their anti-lock brake (ABS) software updated before they enter the WeCar car-sharing fleet.

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...