Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Holdings Returns Nearly 8,000 Repaired Recalled Toyotas to Its Fleet

Enterprise Holdings announced that almost 8,000 of its approximately 35,000 recalled Toyota and Pontiac Vibe vehicles have had their accelerator pedals fixed and have been returned to service at its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental locations in North America.

by Staff
February 10, 2010
2 min to read


Enterprise Holdings reported that almost 8,000 of its approximately 35,000 recalled Toyota and Pontiac Vibe vehicles have had their sticky accelerator recall service performed, and the vehicles have been returned to its Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental locations in North America.

The vehicles, identified for recall and suspension of sales due to potential problems with sticking accelerator pedals, represent about 4 percent of the company’s entire North American fleet. Enterprise Holdings is working closely with Toyota to repair all affected vehicles and return them to service as soon as possible. Further, in response to Toyota’s recall yesterday, Enterprise Holdings also is performing the recall service in accord with Toyota’s instructions on the model year 2010 Prius vehicles.

Ad Loading...

“Our top priority throughout this entire process has been safeguarding the safety and trust of our customers, and that remains our focus going forward,” said Matt Darrah, executive vice president-North American Operations for Enterprise Holdings, which owns and operates the Alamo, Enterprise and National brands. “We are in constant communication with our dealer partners across North America to ensure that all recall service work is performed promptly and efficiently.”

The company is coordinating with Toyota to expedite the recall work in a number of ways. In some cases, the repairs are being made at local dealerships, while in other locations Toyota technicians are doing the work on site at Alamo, Enterprise and National locations. In some airport locations that have on-site service centers, Toyota is training company technicians to make the repairs.

Enterprise Holdings is North America’s largest and most comprehensive car rental company, with more than a third of all airport business in the U.S. and Canada. In addition, the company operates more than 5,000 Enterprise Rent-A-Car offices located within 15 miles of 90 percent of the U.S. population. Darrah noted: “The flexibility provided by our unique coast-to-coast network has minimized customer inconvenience and delays as we are able to quickly move vehicles between cities and from airports to nearby neighborhood branch offices — and vice versa.”

None of the vehicles in the company’s car sharing fleet, operated under the WeCar brand, has been affected by either of these safety recalls. The WeCar brand, a natural extension of Enterprise Rent-A-Car’s local business rental program, offers mostly hybrids and plug-in vehicles to business customers looking to enhance their fleet management operations and sustainability initiatives. Darrah stated that all new Priuses will have their anti-lock brake (ABS) software updated before they enter the WeCar car-sharing fleet.

More Rental Operations

Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Ad Loading...
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Ad Loading...
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...