Related Article: Enterprise Holdings Wins GBTA Sustainability Award
Enterprise Rent-A-Car Reveals ‘How Far Would You Drive?’ Survey
The study explores Americans’ willingness to travel to destinations based on reasons like sports and family.


Enterprise Rent-A-Car’s recent survey, “How Far Would You Drive?” asked Americans to indicate how far they would travel to destinations and for what reasons.
According to the survey results, family and loved ones are a priority versus sporting events, concerts and political events. For instance, 42% of respondents said they would drive the farthest to see a love interest over any other activity, compared to the 9% of respondents who are willing to drive more than five hours to see their favorite professional football team play.
“We hear anecdotal stories from our customers all the time about what inspires them to embark on road trips and it’s a thrill to see how we play a role in our customers’ lives,” said Lee Broughton, vice president of Enterprise Rent-A-Car brand marketing. “While love and family may spark individuals to drive the farthest, interests such as sports, music and food still earn significant car time.”
The “How Far Would You Drive” survey was conducted in the U.S. with a national sample of 1,015 adults from March 25-27, 2015 by Research Now. Survey respondents were 25 years or older and owned a vehicle.
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
