Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Rent-A-Car Reveals ‘How Far Would You Drive?’ Survey

The study explores Americans’ willingness to travel to destinations based on reasons like sports and family.

by Staff
May 27, 2015
Enterprise Rent-A-Car Reveals ‘How Far Would You Drive?’ Survey

 

1 min to read


Enterprise Rent-A-Car’s recent survey, “How Far Would You Drive?” asked Americans to indicate how far they would travel to destinations and for what reasons.

According to the survey results, family and loved ones are a priority versus sporting events, concerts and political events. For instance, 42% of respondents said they would drive the farthest to see a love interest over any other activity, compared to the 9% of respondents who are willing to drive more than five hours to see their favorite professional football team play.

Ad Loading...

Related Article: Enterprise Holdings Wins GBTA Sustainability Award

“We hear anecdotal stories from our customers all the time about what inspires them to embark on road trips and it’s a thrill to see how we play a role in our customers’ lives,” said Lee Broughton, vice president of Enterprise Rent-A-Car brand marketing. “While love and family may spark individuals to drive the farthest, interests such as sports, music and food still earn significant car time.”

The “How Far Would You Drive” survey was conducted in the U.S. with a national sample of 1,015 adults from March 25-27, 2015 by Research Now. Survey respondents were 25 years or older and owned a vehicle.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...