Enterprise to Donate $1M Annually to Red Cross
The Enterprise Rent-A-Car Foundation will donate $1 million annually through the American Red Cross Annual Disaster Giving Program (ADGP), which helps the Red Cross provide shelter, food and emotional support to victims of disasters.


Enterprise Rent-A-Car has joined the American Red Cross Annual Disaster Giving Program (ADGP), a group of corporations that provide the highest level of support to Red Cross preparedness and relief efforts.
The Enterprise Rent-A-Car Foundation will donate $1 million annually through ADGP, helping the Red Cross provide shelter, food and emotional support to victims of natural and man-made disasters.
“As a global company, we know being an engaged corporate citizen makes a real difference in the communities where we do business,” said Carolyn Kindle, vice president and executive director of the Enterprise Rent-A-Car Foundation. “Our ongoing commitment through the Annual Disaster Giving Program supports the Red Cross’ ability to provide immediate support when people are in need of help.”
In addition, the foundation is donating $50,000 specifically to support relief efforts for those impacted by the earthquake in Nepal.
“The generous donations from Annual Disaster Giving Program members help the Red Cross assist disaster survivors and support volunteers who work tirelessly at the disaster scene,” said Neal Litvack, chief development officer of the Red Cross. “All money donated by the program members and by the general public is essential to our ability to fulfill the mission of the Red Cross.”
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
