Related: How to Limit Employment Law Exposure
Enterprise to Pay $425K to Settle Age Discrimination Case
An EEOC investigation determined that 10 job applicants over 40 were denied employment (not hire) in favor of less qualified, younger applicants at an Enterprise Rent-A-Car location in Burbank, Calif.
Enterprise Rent-A-Car of Los Angeles, LLC will pay $425,000 to settle age discrimination charges filed with the U.S. Equal Employment Opportunity Commission (EEOC), according to the federal agency.
The charges made to the EEOC alleged that job applicants over the age of 40 were passed over for hire into management trainee positions due to their age. This occurred at Enterprise’s Burbank, Calif., location between 2008 and 2011, according to the EEOC.
An EEOC investigation determined that 10 job applicants over 40 were denied hire in favor of less qualified, younger applicants — a violation of the Age Discrimination in Employment Act (ADEA).
According to the EOCC, no applicants over 40 years of age were hired into the management trainee position at Enterprise’s Burbank location during the three-year period.
Enterprise says the job applicants in question weren’t hired due to inadequate qualifications and denies that the Burbank location did anything wrong. But Enterprise has agreed to the settlement to avoid the time and expense associated with further proceedings, according to the EOCC.
The EEOC, Enterprise and the 10 affected job applicants entered into a three-year conciliation agreement.
“Federal law requires that employers select the best qualified job candidates regardless of age," said Rosa M. Viramontes, district director of the EEOC's Los Angeles District Office. "We are pleased that the local Enterprise Rent-A-Car office agreed to adopt measures to ensure that older job applicants enjoy equal employment opportunities going forward."
For more information, visit www.eeoc.gov.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
