Enterprise to Rent CODA All-Electric Sedan in 2011
"With the mystery surrounding electric vehicles, we think this vehicle will not only meet the needs of many of our customers, but will also help to 'lift the veil' on EVs for many of them and help them better understand the technology and why they might want to own one," said Lee Broughton, director of sustainability for Enterprise Holdings.

Auto Rental News editor Chris Brown got a chance to ride in the CODA all-electric sedan at the AltCar Expo in Santa Monica, Calif.

CODA Automotive, a California-based electric car and battery company, and Enterprise Rent-A-Car, announced Monday a plan to introduce up to 100 all-electric CODA Sedans to car rental locations throughout 2011.
"The CODA's dependable, all-season range is a perfect match for the driving conditions found throughout Enterprise's neighborhood network of car rental locations," said Kevin Czinger, president and CEO, CODA Automotive. "Enterprise has demonstrated a strong commitment to sustainability and is aligned with our mission to accelerate the adoption of electric vehicles."
The CODA Sedan has space for five passengers and a full-size trunk. The CODA's 33.8 kWh battery system with active thermal management will be the largest, most advanced system in its class, enabling a dependable, all-season 90 to 120 miles of range per charge. The vehicle has a 6.6 kW on-board charger and can be fully charged in about five to seven hours.
"With the mystery surrounding electric vehicles, we think this vehicle will not only meet the needs of many of our customers, but will also help to 'lift the veil' on EVs for many of them and help them better understand the technology and why they might want to own one," said Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental. "Supporting alternative transportation options and partnering with companies at the forefront of the electrification movement like CODA Automotive is a key component of our long-term sustainability strategy."
In addition to the partnership announced Monday, the two companies previously reached an agreement to provide services for CODA electric vehicle owners. As part of that agreement, Enterprise will provide courtesy transportation vehicles to CODA customers during service and maintenance periods.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
