Enterprise to Rent CODA All-Electric Sedan in 2011
"With the mystery surrounding electric vehicles, we think this vehicle will not only meet the needs of many of our customers, but will also help to 'lift the veil' on EVs for many of them and help them better understand the technology and why they might want to own one," said Lee Broughton, director of sustainability for Enterprise Holdings.

Auto Rental News editor Chris Brown got a chance to ride in the CODA all-electric sedan at the AltCar Expo in Santa Monica, Calif.

CODA Automotive, a California-based electric car and battery company, and Enterprise Rent-A-Car, announced Monday a plan to introduce up to 100 all-electric CODA Sedans to car rental locations throughout 2011.
"The CODA's dependable, all-season range is a perfect match for the driving conditions found throughout Enterprise's neighborhood network of car rental locations," said Kevin Czinger, president and CEO, CODA Automotive. "Enterprise has demonstrated a strong commitment to sustainability and is aligned with our mission to accelerate the adoption of electric vehicles."
The CODA Sedan has space for five passengers and a full-size trunk. The CODA's 33.8 kWh battery system with active thermal management will be the largest, most advanced system in its class, enabling a dependable, all-season 90 to 120 miles of range per charge. The vehicle has a 6.6 kW on-board charger and can be fully charged in about five to seven hours.
"With the mystery surrounding electric vehicles, we think this vehicle will not only meet the needs of many of our customers, but will also help to 'lift the veil' on EVs for many of them and help them better understand the technology and why they might want to own one," said Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental. "Supporting alternative transportation options and partnering with companies at the forefront of the electrification movement like CODA Automotive is a key component of our long-term sustainability strategy."
In addition to the partnership announced Monday, the two companies previously reached an agreement to provide services for CODA electric vehicle owners. As part of that agreement, Enterprise will provide courtesy transportation vehicles to CODA customers during service and maintenance periods.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
