Enterprise to Rent CODA All-Electric Sedan in 2011
"With the mystery surrounding electric vehicles, we think this vehicle will not only meet the needs of many of our customers, but will also help to 'lift the veil' on EVs for many of them and help them better understand the technology and why they might want to own one," said Lee Broughton, director of sustainability for Enterprise Holdings.

Auto Rental News editor Chris Brown got a chance to ride in the CODA all-electric sedan at the AltCar Expo in Santa Monica, Calif.

CODA Automotive, a California-based electric car and battery company, and Enterprise Rent-A-Car, announced Monday a plan to introduce up to 100 all-electric CODA Sedans to car rental locations throughout 2011.
"The CODA's dependable, all-season range is a perfect match for the driving conditions found throughout Enterprise's neighborhood network of car rental locations," said Kevin Czinger, president and CEO, CODA Automotive. "Enterprise has demonstrated a strong commitment to sustainability and is aligned with our mission to accelerate the adoption of electric vehicles."
The CODA Sedan has space for five passengers and a full-size trunk. The CODA's 33.8 kWh battery system with active thermal management will be the largest, most advanced system in its class, enabling a dependable, all-season 90 to 120 miles of range per charge. The vehicle has a 6.6 kW on-board charger and can be fully charged in about five to seven hours.
"With the mystery surrounding electric vehicles, we think this vehicle will not only meet the needs of many of our customers, but will also help to 'lift the veil' on EVs for many of them and help them better understand the technology and why they might want to own one," said Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental. "Supporting alternative transportation options and partnering with companies at the forefront of the electrification movement like CODA Automotive is a key component of our long-term sustainability strategy."
In addition to the partnership announced Monday, the two companies previously reached an agreement to provide services for CODA electric vehicle owners. As part of that agreement, Enterprise will provide courtesy transportation vehicles to CODA customers during service and maintenance periods.
More Rental Operations

Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
