Auto Rental News
MenuMENU
SearchSEARCH

Enterprise's Taylor Addresses Racial Discrimination, Need to Spur Change

After weeks of discussions with Black colleagues across the organization, Enterprise's CEO Chrissy Taylor announced more funding for diversity training and community development, paid time off for employees to volunteer for community causes and other endeavors.

June 17, 2020
Enterprise's Taylor Addresses Racial Discrimination, Need to Spur Change

A protestor wears an American flag with the names of Black people who have been killed in the U.S.

Photo by Michaela Kwoka-Coleman.

3 min to read


Racism, discrimination and injustice have no place in our world. Enterprise Holdings President and CEO Chrissy Taylor shared the below statement regarding some of the initial steps we’re taking to fight for real, lasting change – both inside and outside our organization.

The senseless deaths of Ahmaud Arbery, Breonna Taylor and George Floyd, as well as other instances of racial injustice affecting our communities — mostly, members of Black communities – have left us feeling angry, frustrated and sad.

Ad Loading...

And while we’ve put meaningful focus into equality and diversity at Enterprise Holdings through community support, training and development, mentorship programs, forums and volunteerism, this moment is only elevating our desire to work toward real and lasting change.

Over the last several weeks, we’ve done a lot of listening and opened a much-needed dialogue with colleagues from across our company.

The discussions have been raw, candid and impactful.

In one of my conversations with a Black colleague, he expressed his fear. Fear that George Floyd could have been him. Or his son.

I can’t begin to comprehend the pain, fear and exhaustion that he and many others feel as a result of the way the Black community is too often treated in our society.

Ad Loading...

I want Black colleagues, customers and community members to know – you matter. Your life matters. Black lives matter. Racism, discrimination and injustice have no place in our society and cannot be tolerated in any form. And now is the time for action.

Action is an area where we must do more as a company as well. And I commit that at Enterprise Holdings we will do just that.

As a start, last week our Foundation allocated nearly $1 million for our colleagues to distribute to non-profits supporting social and racial equity efforts to help create positive change in the communities where we live and work. And we have plans to announce additional funding in the weeks to come to support other local organizations committed to fighting injustice.

We’ve launched a new global program — My purpose. My time. — that will provide our employees with paid time off so they can personally volunteer and serve local community causes that are most important to them.

We’re also enhancing our Open Minds | Open Doors diversity and inclusion curriculum that is incorporated into every step of career development at Enterprise Holdings. We’re creating more focus on topics impacting our colleagues, and more tangible solutions and training on how best to address critical conversations, inclusive leadership and unconscious bias.

Ad Loading...

This is just a very early start to the development of specific actions that follow our commitments. As a society, we have a lot of work to do … a lot of listening to do … a lot of learning to do. And as a company, we know we need to do the same.

We’ll continue to have the tough conversations and to do the hard work, investing the time and resources in the weeks, months and years to come.

It won’t be quick. It won’t be easy. But it’s how we can begin to bring positive, real and lasting change – both inside and outside our own organization.

More Rental Operations

Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...