European Electric Car Manufacturers Target Rental Fleets for Sales
In light of disappointing retail sales volume, European manufacturers of electric cars are increasingly relying on sales to rental fleets, The Detroit News reported.
The Detroit News reported April 12 European car manufacturers are selling their electric vehicles to car rental companies because of a lack of private buyers.
According to the Automotive Industrial Data (AID) newsletter, electric vehicles have a market share of only 0.23%, despite a 39% increase in sales.
A price difference of nearly $20,000 for an electric vehicle versus a gasoline version deters buyers from purchasing an electric vehicle.
View the full article from The Detroit News by clicking on the URL:
More Fleet Acquisition
Rental Fleet Sales Decline 4.2% in 2026 Through July
Rental car sales fell 18% from a year earlier, while truck and SUV volume edged higher as rental operators took a more restrained approach to fleet purchasing.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →