Executive Compensation Limits Eliminated for TALF Program
The TALF will start disbursing funds March 25 and will probably accept securities backed by vehicle-fleet and equipment leases starting next month, the Fed and Treasury said in a March 3 statement.
The Federal Reserve and U.S. Treasury’s decision to eliminate executive-compensation limits for companies that bundle loans accepted under a new $1 trillion program indicate the rules may have hampered efforts to start the plan.
But the rules won’t apply to the Term Asset-Backed Securities Loan Facility, the New York Fed said in a document on its Web site March 3. The government separately said it will expand the TALF to support vehicle-fleet leases and loans for business, construction and farm equipment.
The change suggests the government will not limit compensation beyond firms that receive direct investments from the Treasury’s $700 billion bailout fund. Officials have not yet announced whether the requirements will be placed on firms participating in a separate effort to remove as much as $1 trillion of distressed assets from banks’ balance sheets.
The TALF, aimed at boosting the market for auto and business loans, will start disbursing funds March 25 and will probably accept securities backed by vehicle-fleet and equipment leases starting next month, the Fed and Treasury said in a statement March 3.
The Fed and Treasury “currently anticipate that asset-backed securities backed by rental, commercial, and government vehicle fleet leases, and asset-backed securities backed by small-ticket equipment, heavy equipment, and agricultural equipment loans and leases will be eligible for the April funding of the TALF,” which is scheduled for April 14, the agencies said.
Small-ticket equipment may include office gear such as telephone systems, computers and printers, while heavy equipment includes construction vehicles.
The TALF will start by offering $200 billion in loans to hedge funds and other investors to jump-start lending to consumers for autos, education and credit cards and to small businesses. The program also will help auto dealers finance the cars on their lots.
Treasury is providing $20 billion in capital from the Troubled Asset Relief Program to protect the Fed from losses. Treasury Secretary Timothy Geithner plans to increase the contribution to $100 billion, letting the Fed expand the program to $1 trillion and add other assets such as commercial mortgage- backed securities and rental-car loans.
Adding support for car-rental-fleet loans may not help the auto industry right away, said Joe Barker, an analyst at consulting firm CSM Worldwide Inc. in Northville, Michigan. Fleet sales to rental-car agencies, other businesses and government agencies accounted for 20 percent of the new cars and light trucks sold in the U.S. last year.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
