Related: Mid-Size Car Retention Falls for First Time in 4 Years
Full-Size Pickup Truck Retention Shows First Drop in 4 Years
Full-size pickup truck retention rates for model-year vehicles older than two years showed a slight decrease this year after steadily increasing for the last five years.

Graph showing year over year full-size pickup truck retention rates courtesy of Black Book.

Graph showing year over year full-size pickup truck retention rates courtesy of Black Book.
Full-size pickup truck retention rates for model-year vehicles older than two years showed a slight decrease this year after steadily increasing over the last four years.
Retention rates for 2014-MY full-size pickup trucks fell to 64%, a 2% decrease from the 66% for 2013-MY vehicles last year. Retention rates for this segment showed a steady climb over the last few years, rising from 56% in 2010 to 59% in 2011 and then 65% in 2012, according to Black Book’s weekly report.
The report also found that overall car segment values decreased by 0.57% last week, which is better than the depreciation rate of 0.66% seen in the previous four weeks.
Sporty car, prestige luxury car and compact car segments declined the most by 1.20%, 0.99%, and 0.82%, respectively.
Overall truck segment values decreased by 0.58 last week, higher than the depreciation rate of 0.43% seen in the previous four weeks.
“The truck segments, particularly SUVs and pickups, are beginning to see larger declines after experiencing strong retention so far this year,” Anil Goyal, senior vice president of automotive valuation and analytics.
Full-size van, mid-size crossover/SUV, and full-size pickup segments declined the most by 1.02%, 0.75%, and 0.74%, respectively.
More Remarketing

Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Wholesale Used Vehicle Prices Slightly Up In April
The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.
Read More →
Surprice Opens Two Rental Branches In Japan
The launch highlights the global car rental operation’s growing presence in Asia.
Read More →
Wholesale Used Vehicle Prices Up In February
Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.
Read More →
Rental Fleet Sales Slow In February Ending A Strong Streak
Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales
Read More →
Avis Budget Group Reports Near $1 Billion Loss Tied To 2025 EV Fleet Write-Down
Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.
Read More →
2025 Rental Vehicle Remarketing Summary And Outlook
The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
Read More →
Auctions Record Highest Vehicle Sales Since 2019
2025 figures show a steady recovery in wholesale vehicle activity this decade.
Read More →
DriveItAway Holdings, Free2move Launch Operations In Nine Cities
The co-branded program with Stellantis’ mobility division scales up leasing and financing options nationwide with more cities to come online in 2026.
Read More →
