More News: Surprice Car Rental Adds Latvia to Northern Europe Market
Surprice Opens Two Rental Branches In Japan
The launch highlights the global car rental operation’s growing presence in Asia.

Visitors to Okinawa can explore its historic castles, serene gardens, and pristine coastlines.
Credit: Surprice Car Rental
Surprice Car Rentals announced on April 6 that it has entered the Japanese market with two new locations in Okinawa: Naha Airport and the Akamine Monorail Station.
The Naha Airport (OKA) is located 2.5 miles west of Naha, the capital of Okinawa Prefecture, and is the largest airport on the island.
The new branches provide convenient access to rental cars for arriving travelers. Customers can choose from a rental fleet that includes mini, compact, standard, and intermediate vehicles for various travel needs.
Okinawa, the southernmost prefecture in Japan, is known for its lush tropical climate, crystal-clear beaches, and rich cultural heritage. Unlike mainland Japan, Okinawa boasts a unique blend of traditional Ryukyu culture, scenic landscapes, and vibrant local life. Visitors can explore historic castles, serene gardens, and pristine coastlines.
The launch in Okinawa further strengthens the company’s growing footprint in Asia and reinforces its long-term vision of building a dynamic global network focused on customer-centric travel experiences.
More Rental Operations

Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
