Auto Rental News
MenuMENU
SearchSEARCH

GBTA: Europe Business Travel Improves

Western Europe’s five business travel markets (Germany, the U.K, France, Italy and Spain) are expected to have the largest increase in spending since the Great Recession.

by Staff
October 8, 2013
2 min to read


The Global Business Travel Association (GBTA) has announced the results of its latest GBTA BTI Outlook report on Western Europe — a semi-annual analysis of the five most critical business travel markets in Europe: Germany, the U.K., France, Italy and Spain.

These five markets together form nearly 70% of business travel in this region and act as a good barometer of the health of the entire European business travel market, says GBTA. Sponsored by Visa Inc., the report includes the GBTA BTI — an index of business travel spending that distills market performance over a period of time.

Ad Loading...

According to the GBTA, key highlights of the report include:

  • Among the five markets, business travel spending is expected to hit $183 billion (144.7 billion euros) or 3.3% growth over 2013. This projected gain would be the largest in Western Europe since the Great Recession.

  • Germany remains the largest business travel market in Europe reaching $50.5 billion in 2012. This is expected to increase 5% in 2013 to $53 billion.

  • The U.K. has the second highest level of spending on business travel in Western Europe — $40.6 billion in 2012 – and is expected to advance 1.6% in 2013 to $41.3 billion.

  • Spain, Italy and France will all see their business travel markets contract in 2013 by -6.7%, -3.9% and -2.3% respectively.

  • In 2013, domestic business travel will fare better than international outbound in all five markets, except for the U.K.


“After six consecutive quarters of decline, Europe has finally turned the corner,” said Catherine McGavock, GBTA’s regional director for Europe. “Challenges remain, but we cannot ignore the economic progress that has been made and the impact that this will have on both domestic and international travel across Western Europe. Next year, we can expect to see the largest annual growth in business travel spending in more than six years.”

“The upsurge in business travel spending, as noted by the BTI, reinforces the fact that the Western Europe economy is stabilizing,” said Tad Fordyce, head of global commercial solutions at Visa Inc. “Although the recession took a toll on these markets, we are very optimistic this upward movement will continue the momentum into 2014.”

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...