Global Business Travel Association Releases Sustainability Survey
In order to comply with new sustainability travel policies, 37-43% of travel managers said they anticipate changing at least one of their airline, hotel or ground transportation suppliers.
The Global Business Travel Association (GBTA) Foundation released its 2012 Sustainable Travel Policies Benchmarking Study that surveyed travel managers in the United States, Europe and Australia on their opinions on sustainability efforts for their business travel programs.
The study found that sustainability efforts are an important factor in travel programs, in which companies focus on sustainability measures to generate savings, influence traveler behavior to make better decisions and to establish relationships with green-friendly suppliers.
In order to comply with new sustainability travel policies, 37-43% of travel managers said they anticipate changing at least one of their airline, hotel or ground transportation suppliers. Travel managers will be searching for suppliers with green services and solutions to curb waste, minimize carbon footprints and generate results.
Other results of the survey include:
Sustainability Measures | Europe/ | U.S. |
1. Environmental responsibility is more important now than it was even two years ago | 56% | 41% |
2. Plan to incorporate more green measures | 52% | 41% |
3. Anticipate using environmental sourcing criteria | 59% | 34% |
4. Participates in at least one travel-related sustainability initiative | 56% | 41% |
5. Of those who participate in at least one and also have four or more travel-related sustainability initiatives | 35% | 17% |
“Companies worldwide are focusing their corporate social responsibility programs on their impact on our environment,” said Bernard Harrop, head of sustainability at the GBTA Foundation. “Travel has an outsized impact on the environment, but from this study we’ve learned that travel managers lack direction and accurate data to evolve their travel programs in the best interest of the environment.”
The full report is available exclusively to GBTA members by clicking here and non-members may purchase the report through the GBTA Foundation by emailing pyachnes@gbtafoundation.org.
You can read here about the GBTA's recently re-launched Project Icarus, which is aimed at providing information, education and support for sustainability issues in the business travel and meetings industry.
More Green Fleet

Fleet Forward Conference Introduces One-Day Passes for 2026
New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.
Read More →
Portland Airport Adds Overhead EV Charging for Rental Fleets
The design is intended to address challenges associated with installing chargers in busy rental-car facilities.
Read More →
Running A Profitable Electric Rental Fleet
How do you successfully operate an all-electric rental car fleet? Whether you manage a rental fleet or another commercial fleet, this conversation offers practical lessons on deploying, operating, and scaling electric vehicles.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
Survey: New Tech Tools, Sharper Pricing Plans, and Focused Service Can Improve Rental Car Industry
ICRS 2025: What are key trends, challenges, and opportunities confronting rental car operators this year?
Read More →
Green Motion Adds South Korea to Its Asian Service Region
The first Green Motion locations in South Korea are scheduled to open in key travel hubs during the coming months, including Seoul, Jeju, and Busan International Airports.
Read More →
Federal Highway Administration Halts EV Charger Funding, Delaying National Expansion Plans
The FHWA has rescinded funding for the NEVI Formula Program, delaying nationwide EV expansion as policies undergo federal review.
Read More →
Operator Outlook: EVs Slow to Charm Rental Car Industry
2025 ARN Fact Book: Electric vehicles still must prove their reliability and worth in a fleet sector that puts rolling metal on the ground 24/7 for a demanding customer base.
Read More →
Green Motion Opens Franchise in Germany’s Most Populous State
The rental car outlet brings its hybrid and electric vehicles and sustainable approach to business to one of Europe’s most economically powerful regions.
Read More →
