Global Travelers Favor Domestic Trips in Q2
Compared with the previous two quarters, travelers across studied regions searched for destinations closer to home, according to Sojern's Q2 Travel Insights Report.


Sojern, a performance marketing platform for travel brands, has released its Q2 Global Travel Insights Report based on the analysis of more than a billion traveler intent data points across the globe.
Compared with the previous two quarters, travelers across studied regions searched for destinations closer to home, avoiding long-haul trips in favor of domestic and regional trips.
Globally, the most searched destinations during the second quarter included the United States, Spain, Italy, the United Kingdom, Germany, France, Portugal, Turkey, Greece and Russia. Russia re-entered the list after a quarter’s hiatus, replacing Thailand, according to the report.
According to the report, here are some destinations that captured the most traveler interest by region since summer 2014:
In North America, Haiti moved up 34 ranks since summer 2014, after experiencing a dramatic decline in tourism in the aftermath of the 2010 earthquake, followed by Iceland, up 11 spots.
In Western Europe, Cuba pushed up 12 places to position 41, thanks to media attention and the detente with the US. Czech Republic, Iceland and Romania each of moved seven places up in the ranking.
For travelers from Latin America, Aruba’s appeal increased over last year, pushing it up 11 spots, followed by Hungary, up 10 spots.
In Southeast Asia, Bangladesh moved up eight spots and Qatar increased seven spots.
For travelers from the Middle East, Sudan gained the most popularity (up 24 spots), followed closely by Bosnia and Herzegovina (21 spots).
Cuba continued its upward trajectory this past quarter to position 14 on the list of top 20 most popular Caribbean destinations for Americans, according to the report. That is a five-place jump up from number 19 back in December 2014.
For the full Sojern report, visit http://www.sojern.com/travel-insights/2015-q2.
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
