Hertz Opens Second Shared Car Facility
SAN FRANCISCO -- Hertz has opened its second "shared-car" facility at the Colma BART station in the San Francisco Bay area, providing local residents with a car-sharing rental program for a mont...
SAN FRANCISCO -- Hertz has opened its second "shared-car" facility at the Colma BART station in the San Francisco Bay area, providing local residents with a car-sharing rental program for a monthly fee.
The shared-car -- or station car -- concept involves the use of one vehicle to provide transportation between the BART station and nearby businesses during the day and then between the BART station and a commuter's home in the evening. The dual use of each vehicle allows each BART parking space to serve two vehicles and may eliminate the need for some families to own a second car, if it is used as a commuter vehicle.
"Hertz is pleased to expand its relationship with BART by providing a car-sharing program to residents within the local area," said Scott Sider, Hertz's division vice president for the Western region. "Since we opened our first shared-car location in Fremont, there has been a great deal of interest from commuters in our car-sharing services. As the level of interest continues to grow, we saw potential in opening our second BART location in Colma." The Colma BART program provides the following:
* 25 parking spaces at the Colma lot for subscribers
* Guaranteed parking near the station entrance for subscribers
* All cleaning, servicing and maintenance of the car, including gasoline refueling up to 1,000 miles per month.
* Larger vehicles are available for an additional charge.
* Traditional car rental service to non-subscribers at Hertz retail rates based on vehicle availability.
The monthly fee for the "corporate worksite user" is $305 for an electric Th!nk City vehicle and $330 for a compact car, such as a Ford Escort. For the "home end user," the monthly fee is $330 for an electric Th!nk City vehicle and $380 for a compact car.
For companies with multiple users, a "corporate use" rate of $430 per month for a compact car is available.
Insurance and additional coverage, including loss damage waiver and liability insurance for subscribers, is not included in the monthly user fee, but is available for an additional charge.
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
