Auto Rental News
MenuMENU
SearchSEARCH

Hertz Rent2Buy and Kelley Blue Book Form Partnership

Online-car shoppers will be able to compare Hertz's vehicle prices with the Kelley Blue Book Suggested Retail Value and search for Hertz inventory on KBB's online-car shopping site The Trusted Marketplace.

by Staff
April 23, 2010
2 min to read


Hertz Rent2Buy, The Hertz Corporation's online car sales program, and Kelley Blue Book have partnered to provide used-car shoppers with new online car-buying experience.

Through its relationship, Hertz Rent2Buy customers have the ability to view Hertz's price for a vehicle in comparison to the Kelley Blue Book Suggested Retail Value. In addition, the Hertz car sales inventory is available in The Trusted Marketplace on kbb.com, providing online car shoppers with complete access to Hertz's car sales selection.

Ad Loading...

"In conjunction with Kelley Blue Book, Hertz is able to demonstrate to car shoppers how much lower its Rent2Buy pricing is than the Kelley Blue Book Suggested Retail Value. This partnership also provides car shoppers an additional outlet for searching Hertz's car sales inventory via The Trusted Marketplace," said John Thomas, Hertz executive vice president, global supply chain management. "Kelley Blue Book is a trustworthy source for car shoppers and this relationship will serve Hertz Rent2Buy customers well with these new additions."

"We are pleased to be working with Hertz Rent2Buy and offering Kelley Blue Book Values to their customers," said Damon Bennett, vice president of business development, Kelley Blue Book. "This new relationship will now allow consumers to compare the Hertz price with the trusted Kelley Blue Book Value to make more informed buying decisions."

Hertz has sold hundreds of cars through its Rent2Buy program and has had almost 1 million unique visitors to its website, www.HertzRent2Buy.com.

The Trusted Marketplace from Kelley Blue Book's kbb.com is an online customer car shopping site that allows customers to research a vehicle, conduct new and used vehicle inventory searches, and also search for their next car.

Customers who are interested in a Hertz vehicle can search for Hertz Rent2Buy cars specifically on The Trusted Marketplace. If customers find a Hertz car they are interested in buying, they will be redirected to HertzRent2Buy.com where they can complete their reservation and purchase.

More Fleet Acquisition

Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Ad Loading...