Auto Rental News
MenuMENU
SearchSEARCH

Hertz to End U.S. Carsharing Service

Hertz CEO John Tague indicated on Friday that Hertz will be withdrawing its carsharing service (Hertz 24/7) in the U.S., but it will continue to grow its carsharing programs internationally.

by Staff
July 17, 2015
2 min to read


In a conference call on Friday regarding Hertz's financial restatements, Hertz CEO John Tague indicated that Hertz will be withdrawing its carsharing service (Hertz 24/7) in the U.S., but it will continue to grow its carsharing programs internationally.

Hertz 24/7 provides self-service vehicle access — cars can be rented by the hour and are available 24 hours a day, seven days a week.

Ad Loading...

During the question-and-answer period, Tague was asked about the future of Hertz’s carsharing initiatives. Tague elaborated that the investment in carsharing “isn’t competitive with the return on invested capital in the core business.”

“Hertz was not successful in building scale in its U.S. carsharing business over the last several years,” said Tague. “And it was a very small scale business for us even last year. So we’ve elected in the U.S. to withdraw from carsharing, and we are executing that at this time.”

However, Tague said Hertz will continue to build these programs internationally.

“We are operating successfully with a number of models internationally and intend to continue to expand those models,” said Tague. “We have a profitable operation in Australia. We have a lot of promising business models in Europe that are with key retailers such as IKEA.”

Tague added that the door isn’t completely closed on carsharing in the U.S.: “That’s not to say that it might not be appropriate for us to re-enter the market overtime. But the investment required today to create scale would be very significant, and we are where we are.”


More Rental Operations

Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Ad Loading...
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...