Auto Rental News
MenuMENU
SearchSEARCH

Holiday Travelers Waiting Longer to Book Travel

The average advance purchase for Thanksgiving travel this year is 2.6 days later than last year's average.

by Staff
November 25, 2009
2 min to read


Holiday travelers, possibly holding out for better deals and better employment situation for themselves, waited a little longer to book their flights this year, according to the Associated Press. Some aren’t traveling at all.

The average advance purchase of 55 days for Thanksgiving travel this year is 2.6 days later than last year’s average, according to Travelocity.

Ad Loading...

People flying in late December waited until 88 days in advance to buy domestic trips, down from 96 days last year. The average purchase for international trips was made 7.5 days later, or 110 days in advance.

Travelocity said average domestic airfares fell 7 percent from a year ago for departures between Dec. 20 and Jan. 3. International fares fell 11 percent.

A Forrester Research analyst said many hotels report getting 20 percent or more of their bookings within a week of the arrival date, perhaps meaning consumers are simply being extremely careful and frugal.

For hotel stays during that period, domestic rates were down 9 percent from last year. International hotel rates fell 8 percent.

Maritz Research estimated that almost 1.6 million fewer people would travel during the holiday season. Its phone poll conducted in October found that about 23 percent of people plan to travel, down from 27 percent in 2005.

Ad Loading...

Thirty one percent said financial concerns kept them from traveling, while 14 percent cited swine flu worries. Another 14 percent said they or someone in their household had lost a job within the past year, according to Maritz.

During the week of Nov. 20, AAA said it expected air travel to decline 6.7 percent this Thanksgiving, to 2.3 million passengers, compared to 2.5 million in 2008.

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...