Hyundai Motor America appointed Richard Pipenhagen as corporate sales manager. He will be responsible for developing and implementing Hyundai’s first commercial-corporate fleet group.
Previously, Pipenhagen was the national manager of Toyota Financial Services’ sales and marketing commercial finance division, where he was responsible for sales and marketing groups of more than 20 individuals, generating annual sales in excess of $300 million.
From 2003 to 2006, Pipenhagen was employed at PHH Corporation as the regional vice president of the western region. In this position he was responsible for growing and maintaining a portfolio of 400 high profile western-U.S.-based accounts, in addition to selling new business in the western states.
Pipenhagen also served as corporate vice president of sales, U.S. corporate fleet, for LeasePlan USA Inc., where he managed eight regional sales offices throughout the U.S.
Pipenhagen attended the University of Oregon and Drake University in Des Moines, Iowa.
He resides with his wife in Temecula and has three children.
Hyundai Names Richard Pipenhagen as Corporate Sales Manager
He will be responsible for developing and implementing Hyundai's first commercial-corporate fleet group. Previously, He was the national manager of Toyota Financial Services’ sales and marketing commercial finance division, where he was responsible for sales and marketing groups of more than 20 individuals, generating annual sales in excess of $300 million.
More Fleet Acquisition

Monthly Rental Fleet Sales Dip Again As YTD Numbers Flatten
Pull-ahead demand for rental cars in the second half of 2025 appears to be slowing purchases so far this year.
Read More →
DriveItAway Transitions To OTCID, Expands To 40 U.S. Markets
The dual milestone propels the company toward its goals of accessing longer-term capital markets and deploying a national platform.
Read More →
Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip
Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.
Read More →
Rental Fleet Sales Slow In February Ending A Strong Streak
Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales
Read More →How It's Still Possible To Run An Electric Rental Fleet
This Season 2 / Episode 4 of Auto Rental News’ Industry Newsmakers series broaches a difficult subject in car rental: How do you make EVs succeed?
Read More →
Avis Budget Group Reports Near $1 Billion Loss Tied To 2025 EV Fleet Write-Down
Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.
Read More →
Rental Fleet Sales Shoot Ahead From The Starting Line
Rental car operations continued their 2025 reputation as the top driver of fleet sales.
Read More →
DriveItAway, Free2move Expand To Eight More U.S. Cities
As of the end of January, the platform now operates its flexible lease and vehicle subscription services in 21 major U.S. markets.
Read More →
2025 Rental Vehicle Remarketing Summary And Outlook
The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
Read More →
Auctions Record Highest Vehicle Sales Since 2019
2025 figures show a steady recovery in wholesale vehicle activity this decade.
Read More →
