J.D. Power and Associates Study Ranks Enterprise, Avis and National Highest in Customer Satisfaction
A J.D. Power and Associates customer satisfaction study released this week reports that Avis and National have the highest ranking among business rentals and Enterprise ranks highest among leisu...
A J.D. Power and Associates customer satisfaction study released this week reports that Avis and National have the highest ranking among business rentals and Enterprise ranks highest among leisure rentals.
The study, "J.D. Power and Associates 2001 Domestic Airport Rental Car Customer Satisfaction Study," was expanded this year to distinguish between business and leisure customers.
"Competition in the rental car field has produced five straight years of increasing customer satisfaction," said Michael Taylor, director of travel services at J.D. Power and Associates. "The 2001 results reflect even fiercer competition to attract and retain renters. Ranking among the companies is tightly grouped, especially on the business side. Avis and National managed to edge out Alamo, Hertz and Budget due to a slight advantage in the critical passenger pickup process."
Avis also performed strongly in the reservation process, while Hertz and Alamo performed particularly well in the return process, according to business renters.
The study, now in its sixth year, is based on more than 2,900 evaluations from a random national sample of rental car customers who picked up or returned their rental cars to locations at or near airports. Eight major rental car companies were included in the study: Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National and Thrifty.
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
