Auto Rental News
MenuMENU
SearchSEARCH

J.D. Power and Associates Study Ranks Enterprise, Avis and National Highest in Customer Satisfaction

A J.D. Power and Associates customer satisfaction study released this week reports that Avis and National have the highest ranking among business rentals and Enterprise ranks highest among leisu...

by Staff
April 11, 2001
1 min to read


A J.D. Power and Associates customer satisfaction study released this week reports that Avis and National have the highest ranking among business rentals and Enterprise ranks highest among leisure rentals.

The study, "J.D. Power and Associates 2001 Domestic Airport Rental Car Customer Satisfaction Study," was expanded this year to distinguish between business and leisure customers.

Ad Loading...

"Competition in the rental car field has produced five straight years of increasing customer satisfaction," said Michael Taylor, director of travel services at J.D. Power and Associates. "The 2001 results reflect even fiercer competition to attract and retain renters. Ranking among the companies is tightly grouped, especially on the business side. Avis and National managed to edge out Alamo, Hertz and Budget due to a slight advantage in the critical passenger pickup process."

Avis also performed strongly in the reservation process, while Hertz and Alamo performed particularly well in the return process, according to business renters.

The study, now in its sixth year, is based on more than 2,900 evaluations from a random national sample of rental car customers who picked up or returned their rental cars to locations at or near airports. Eight major rental car companies were included in the study: Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National and Thrifty.

More Rental Operations

Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Ad Loading...