July Airport Rates Up From Flat June
In July’s 50-city survey, rate quotes for the top 50 U.S. airports were up $14.29 from $0.14 in June. All five regions were up substantially, but there were large differences in regional rates.

Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six or 50 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.
Including the six city surveys, which has been discontinued, rate quotes have been up in 20 of the last 22 months, but June’s increase was a miniscule $0.14. Therefore, it is heartening to see July’s significant increase of $14.29.


All five regions were up substantially — with the Northwest increasing $32.03, pulling it up over the Northeast, usually the highest of the five regions. A look at the graph shows the average quotes in July 2014 were up substantially over June, but 2013 June and July quotes in all five regions were virtually the same.
As usual, there are large differences between cities. The highest 52-week average quote went to Reagan National Airport in Washington, D.C., at $88.63, while the lowest rate went to San Diego International Airport at $28.52.
The highest quotes in July were at New York’s LaGuardia Airport at $124.60 and the lowest quotes were at Las Vegas’ McCarran International Airport at $30.76, less than one-quarter of LaGuardia’s.

Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six or 50 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.
More Remarketing

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Wholesale Used Vehicle Prices Slightly Up In April
The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.
Read More →
Surprice Opens Two Rental Branches In Japan
The launch highlights the global car rental operation’s growing presence in Asia.
Read More →
Wholesale Used Vehicle Prices Up In February
Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.
Read More →
Rental Fleet Sales Slow In February Ending A Strong Streak
Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales
Read More →
Avis Budget Group Reports Near $1 Billion Loss Tied To 2025 EV Fleet Write-Down
Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.
Read More →
2025 Rental Vehicle Remarketing Summary And Outlook
The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
Read More →
Auctions Record Highest Vehicle Sales Since 2019
2025 figures show a steady recovery in wholesale vehicle activity this decade.
Read More →
DriveItAway Holdings, Free2move Launch Operations In Nine Cities
The co-branded program with Stellantis’ mobility division scales up leasing and financing options nationwide with more cities to come online in 2026.
Read More →
Tariffs, Digital Tech, Industry Stats Among Top 10 Remarketing Topics for 2025
The annual look at most-consumed vehicle remarketing content shows what audiences think mattered the most in the mid-decade year.
Read More →
